Social Media And Paid Ads Manager

Job Overview:

We are looking for a creative, results-driven Social Media & Paid Ads Manager who will take full ownership of our clients social media presence and Meta advertising campaigns. The right candidate has hands-on experience managing social media and paid ads for SaaS or tech brands, is highly proficient with AI content creation tools, and can hit the ground running without extensive onboarding. This is not an assistant role — you will own the strategy, the content, and the results.

Client Overview:

Our client is a growing SaaS platform built specifically for home care agencies, providing an all-in-one HR and caregiver hiring solution. They help agency owners onboard, train, and retain quality caregivers more efficiently than traditional methods. The company is founder-led and in an active growth phase, expanding its remote team to support operations at scale.

Schedule:

• Monday - Friday, 9:00 AM - 5:00 PM CST

Responsibilities:

AI Video Production

• Create professional AI-generated video content for both organic social and Meta ad creatives using tools such as Higgsfield, Runway, HeyGen, or similar
• Script, refine, and produce short-form video ads (15s, 30s, 60s) optimized for Facebook, Instagram Reels, and Stories
• Develop video formats including testimonials, product demos, pain-point hooks, and social proof ads
• Stay current with emerging AI video tools to continually improve creative quality

Meta Ads Management

• Own and operate the Meta Business Suite — campaign strategy, ad set structure, audience targeting, budget allocation, and optimization
• Build and test multiple ad creatives weekly using proven frameworks
• Conduct A/B tests on hooks, headlines, copy, and CTAs — analyze performance and iterate quickly
• Manage retargeting, lookalike, and cold traffic campaigns
• Deliver weekly performance reports covering ROAS, CPL, CPC, and CTR with actionable insights

Organic Social Media Management

• Take full ownership of Facebook, Instagram, LinkedIn, and TikTok accounts
• Build and execute a rolling content calendar across multiple content pillars: education, social proof, product features, and industry news
• Write captions, hooks, and CTAs that resonate with the target audience
• Engage with followers, respond to comments and DMs, and grow community presence
• Repurpose long-form content into short-form social clips and carousels

Brand & Strategy

• Maintain brand consistency across all channels
• Develop a quarterly social media and Meta ads strategy tied to lead generation goals
• Build and maintain a content asset library for rapid deployment
• Proactively pitch new creative angles and content ideas to the founder

Requirements:

Must-Haves

• Minimum 3 years of social media management experience, with at least 2 years focused on SaaS or tech brands
• Proven hands-on experience with AI video creation tools such as Higgsfield, Runway, HeyGen, or similar — portfolio required
• Deep expertise in Meta Ads Manager: campaign setup, audience building, creative testing, and budget optimization
• Strong portfolio showing Meta ad creative that drove measurable results
• Excellent copywriting skills — hooks, captions, and CTAs across multiple formats
• Highly organized, self-directed, and comfortable working independently in a remote environment
• Reliable internet connection and a dedicated remote workspace

Nice to Have

• Experience marketing to HR professionals, staffing agencies, or the home care industry
• Familiarity with video editing tools such as CapCut, Descript, or Adobe Premiere
• Experience with LinkedIn thought leadership content for B2B SaaS audiences
• Background working with early-stage or founder-led SaaS companies

Tools You Should Know:

• AI Video: Higgsfield, Runway, HeyGen, or similar
• Meta Business Suite / Ads Manager
• Canva or Figma for static creative
• CapCut, Descript, or Adobe Premiere
• Buffer, Later, or Sprout Social for scheduling
• Google Analytics / Meta Pixel
• AI writing tools: ChatGPT, Claude, or similar

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. We will set your hourly pay rate based on your performance in the application process. Submissions that meet all requirements will receive priority review.