SEO Specialist

Role Overview:

We are hiring an experienced SEO specialist to become the first dedicated in-house marketing hire of our client. This role is intended for a mid to senior-level professional who has previously owned SEO performance for a business or brand and is comfortable making informed decisions independently.

Job Highlights:

• Hourly Rate: USD 11, the equivalent in your local currency
• Paid Hours per Week: 20
• Schedule: Monday to Friday, flexible hours within 9:00 am to 5:00 pm Sydney time
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Key Responsibilities:

SEO Strategy and Ownership

• Develop, execute, and continuously refine SEO strategies focused on rankings, qualified organic traffic, and lead generation
• Own and maintain an SEO roadmap with clear weekly priorities aligned to business goals
• Make data-informed decisions and adapt strategy as needed

Technical SEO

• Audit, prioritise, and manage technical SEO initiatives including crawlability, indexing, internal linking, redirects, canonicalization, structured data, site architecture, and Core Web Vitals
• Resolve on-site SEO issues directly in WordPress where appropriate
• Define clear implementation tasks when developer support is required and ensure follow-through

Local SEO (Sydney and Surrounding Areas)

• Improve local search visibility through service targeting, location relevance signals, and optimised landing page structures
• Manage and improve Google Business Profile performance with consistent updates and posting

Content and Publishing

• Plan, create, and publish SEO-driven content aligned to keyword and conversion opportunities
• Ensure all content and media meet SEO best practices and quality standards

Backlinks (Ethical and High Quality)

• Design and execute a sustainable, ethical backlink strategy
• Audit existing backlinks, identify risks, and manage cleanup when justified
• Maintain a transparent and well-documented backlink register

Reporting and Delivery

• Provide clear, outcome-focused reporting on what was done, why it mattered, and the results achieved
• Maintain accurate documentation of work and decisions
• Deliver consistent progress against goals.

Required Skills and Experience:

• Proven experience as a mid to senior-level SEO Specialist
• Demonstrated ownership of SEO performance for a business or brand
• Strong technical SEO expertise with hands-on problem-solving
• Proven success in building relevant, high-quality backlinks from authoritative sources
• Strong working knowledge of Google Search Console, GA4, and professional SEO tools
• Experience managing SEO content workflows from planning to publishing
• Experience managing and improving Google Business Profile performance

Nice to Have:

• WordPress experience, including Yoast, Elementor, and basic HTML or CSS
• Experience working with small businesses or as an early marketing hire
• Strong local SEO experience
• Familiarity with AI tools for SEO analysis and content support when used responsibly

Independent Contractor Perks:

• Permanent work-from-home
• Immediate hiring

Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.