SEO Specialist - International

Job Summary:

In this role, you’ll collaborate with our marketing, content, and web development teams to develop, execute, and refine SEO strategies that align with business objectives. You will focus on on-page, off-page, and technical SEO to improve search rankings and overall website performance.

This is an excellent opportunity for an SEO professional who thrives in a data-driven, fast-paced environment and is eager to implement SEO best practices, analyze search trends, and contribute to business growth.

Key Responsibilities:

SEO Strategy & Execution

• Develop and execute comprehensive SEO and AI search strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, metadata, and internal linking to enhance search visibility.
• Ensure all content is well-written, engaging, and optimized for SEO and user intent.
• Implement SEO best practices in collaboration with content writers, developers, and designers.

On-Page & Technical SEO

• Optimize landing pages, blog posts, and website content for SEO performance while maintaining clarity, readability, and brand voice.
• Monitor and improve page speed, mobile usability, and Core Web Vitals.
• Implement structured data markup (Schema.org), XML sitemaps, and robots.txt optimizations.
• Conduct site audits to identify and resolve technical SEO issues.

Off-Page SEO & Link Building

• Develop and execute white-hat link-building strategies to improve domain authority.
• Identify and build relationships with relevant websites for guest posting, backlinking, and outreach.
• Craft high-quality outreach emails and collaboration proposals to acquire backlinks from authoritative sources.
• Monitor backlink profiles to ensure quality and compliance with SEO best practices.

SEO Analytics & Performance Tracking

• Track and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Provide clear and well-structured reports on SEO progress, keyword rankings, and traffic growth.
• Use A/B testing and data analysis to refine SEO strategies and maximize ROI.

Collaboration & Digital Strategy

• Work closely with content creators, developers, and paid media teams to align SEO efforts with marketing initiatives.
• Provide SEO recommendations for blog articles, landing pages, and website redesigns while ensuring content is grammatically sound, engaging, and audience-friendly.
• Stay up-to-date with Google algorithm changes, industry trends, and emerging SEO technologies.

Requirements:

• 3-5 years of SEO experience required

Technical & Analytical Skills

• Strong understanding of on-page, off-page, and technical SEO principles and how AI integrates with this.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Ability to interpret SEO data, analyze trends, and provide actionable insights.
• Experience with site speed optimization, structured data, and mobile-first indexing.

Content & Communication Skills

• Exceptional written and verbal communication skills; must be fluent in English.
• Ability to write clear, concise, and engaging content optimized for SEO and readability.
• Strong editing and proofreading skills to ensure accuracy, clarity, and consistency in content.
• Experience writing and refining website copy, meta descriptions, blog posts, and outreach materials for SEO purposes.
• Confident in communicating SEO concepts and strategies to both technical and non-technical teams.

Soft Skills & Collaboration

• Ability to communicate complex SEO concepts in a clear and professional manner.
• Detail-oriented, with strong problem-solving skills and a data-driven mindset.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.