Senior Paid Media Specialist

Job Role Summary/Overview

As a Senior Paid Media Specialist, you will manage and optimize Google Ads campaigns while supporting website, landing page, and SEO improvements that directly impact lead quality and revenue. This role requires strong analytical thinking, hands-on Google Ads experience, and an understanding of how paid traffic, landing pages, and product listings work together to convert commercial buyers.

Job Highlights

• Hourly Rate: USD 8, the equivalent in your local currency
• Paid Hours per Week: 40 hours
• Schedule: Monday to Friday, 9 AM - 5 PM, with 1 hour lunch
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

Google Ads Management & Optimization

• Manage and optimize Google Search and remarketing campaigns
• Adjust keywords, bids, budgets, and ad variations to maximize qualified leads and ROAS
• Support campaigns for new, used, and refurbished gym equipment, gym build-outs, and nationwide shipping

Keyword Research, Ad Copy & Promotions

• Perform ongoing keyword and competitor research
• Add and manage negative keywords to reduce wasted spend
• Write, test, and optimize ad copy for promotions such as used equipment sales, container arrivals, and build-outs

Landing Page & Conversion Optimization

• Optimize landing pages, product pages, and collections for conversion and Quality Score
• Ensure ad traffic is directed to the correct pages (new vs used, strength vs cardio, build-outs vs single units
• Identify friction points and recommend improvements

Tracking, Reporting & Lead Quality Monitoring

• Maintain and verify conversion tracking for calls, forms, and website inquiries
• Review lead quality, not just lead volume
• Provide weekly performance summaries with insights and action items

SEO & Website Optimization Support

• Optimize meta titles, descriptions, product listings, and collections
• Support organic visibility for commercial gym equipment searches
• Align SEO efforts with paid advertising strategies

Requirements

• Proven experience managing Google Ads campaigns
• Strong understanding of keyword research, bidding strategies, and ROAS optimization
• Experience optimizing landing pages and product listings for conversion
• Ability to analyze lead quality and performance metrics
• Familiarity with conversion tracking for calls and form submissions

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring

Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.

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