Senior Media Buyer

We are seeking a Senior Media Buyer to lead paid acquisition strategy and execution across multiple client accounts, with deep specialization in Meta Ads.

This role is responsible for full-funnel strategy, performance optimization, structured testing, and continuous platform research. We are looking for someone who lives and breathes Meta, stays current with algorithm updates, industry shifts, and emerging DTC strategies, and can independently manage accounts without hand-holding

Google Ads experience is a plus, but Meta expertise is non-negotiable.The ideal candidate combines strategic thinking with high-level execution, understands modern DTC acquisition, and actively monitors industry conversations, platform documentation, and performance trends to make informed decisions

Strategy & Planning

• Develop cross-platform paid media strategies with primary focus on Meta
• Structure scalable account architecture designed for efficiency and testing
• Build structured creative and audience testing frameworks
• Stay updated on Meta algorithm changes, platform updates, policy shifts, and potential bugs
• Actively monitor DTC Twitter/X and industry discussions to stay aware of emerging strategies
• Pair community insights with official Meta documentation to make informed account decisions
• Continuously refine strategy based on performance data and industry trends

Campaign Execution & Optimization

• Launch, manage, and optimize campaigns across multiple client accounts
• Implement and maintain a robust naming convention across campaigns, ad sets, and ads
• Run structured creative reporting and performance analysis based on naming conventions
• Monitor and optimize toward key performance indicators including: ROAS, NC ROAS, New Visitor %, New Customer %, CPMr, Outbound CPC, CTR, CVR, AOV, CPA,CPM.
• Implement budget scaling and reallocation strategies based on performance data
• Identify creative fatigue, performance drops, and structural inefficiencies early

Performance Analysis

• Analyze full-funnel data to identify trends, bottlenecks, and growth opportunities
• Provide clear performance summaries and actionable insights to leadership
• Interpret data beyond surface metrics to understand acquisition quality and customer mix

Multi-Account Management

• Manage paid acquisition across multiple client accounts simultaneously
• Coordinate with strategists, creative teams, and execution support
• Maintain organized tracking systems and performance documentation
• Operate independently while maintaining strong communication with leadship

Qualifications

Required

• 4+ years of paid media experience
• Deep expertise in Meta AdsManager
• Strong understanding of DTC acquisition and e-commerce performance metrics
• Proven experience managing multiple client accounts
• Advanced performance analysis and data interpretation skills
• Ability to stay proactive about industry updates and platformchanges

Nice to Have

• Experience with Google Ads
• Experience in agency or consultancy environments
• Experience scaling e-commerce brands
• Familiarity with attribution tools and tracking setup