Retention Marketing Manager

Job Summary:

We’re looking for a seasoned Retention Marketing Manager to take ownership of email, SMS, and direct mail programs. This role is essential in deepening customer loyalty, increasing repeat purchases, and expanding the subscriber base. Working closely with creative and e-commerce teams, youll drive strategy and execution while ensuring all retention touchpoints align with a bold, engaging brand identity.

Responsibilities:

• Lead strategy and execution of retention marketing across email, SMS, and direct mail channels.
• Collaborate with creative teams to develop compelling assets that align with the brand’s voice and visual identity.
• Analyze campaign performance metrics such as repeat purchase rates, subscriber growth, and segmentation efficiency to optimize strategies.
• Provide creative direction and feedback to maintain consistent, inclusive messaging.
• Use tools like Asana and Klaviyo to manage workflows, ensuring efficient campaign planning and execution.
• Own the retention marketing budget and prioritize initiatives based on ROI and impact.

Requirements:

• 5+ years of experience in retention marketing, preferably within a direct-to-consumer or lifestyle brand.
• Proficient in Klaviyo and Postscript; familiarity with Figma and Asana is a plus.
• Strong analytical skills with a proven ability to turn insights into actionable strategies.
• Ability to balance data-driven decision making with creative storytelling.
• Up-to-date with digital trends, cultural moments, and evolving consumer behavior.
• Inclusive and culturally aware approach to messaging and customer engagement.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced, remote work environment.