Recruitment Marketing And Engagement Lead Remote Work Opportunity

About The Company

EDGE Tutor is Asia’s fastest-growing tutoring outsourcing provider, bringing the human edge in digital learning to education companies worldwide.

Founded in 2022 by Harvard alumnus Henry Motte de la Motte, EDGE Tutor now serve partners in over 30 countries with global headquarters in New York, London, Colombo, Singapore, and Manila.

We connect the top 3% of rigorously selected online educators with global institutions, delivering white-labeled tutoring solutions with full tutor management. Our services cover K-12 English and Math, Adult/Corporate English, and high-stakes exam prep.

At EDGE Tutor, we combine passionate educators with operational efficiency to help education businesses scale and thrive globally.

About The Role

Own and scale all mechanisms that drive tutor participation, referrals, and community activation. This role converts the tutor base into an active growth and advocacy engine through structured programs, campaigns, and engagement loops.

Core Responsibilities

• Referral Program Ownership
• Design and maintain tutor referral programs (mechanics, incentives, eligibility rules).
• Own end-to-end referral campaign launches (planning, rollout, reminders, closing).
• Continuously test and improve referral mechanics to increase participation and conversion.
• Ambassador & Referrer Enablement
• Build and maintain caption banks, referral templates, FAQs, and sample posts.
• Equip tutors and ambassadors with clear, low-friction sharing tools.
• Ensure consistency of messaging across all referral-related materials.
• Tutor Community Engagement
• Plan and execute internal engagement campaigns (posts, challenges, recognition).
• Drive UGC prompts, participation activities, and community touchpoints.
• Partner with Operations/CARE to ensure tone aligns with consultant-first positioning.
• Social Proof & Testimonials Pipeline
• Proactively source tutor testimonials, stories, and quotes.
• Coordinate approvals, formatting, and handoff to Marketing or Sales as needed.
• Maintain a usable repository of social proof assets.
• Internal Campaign Communications
• Draft internal announcements and reminders (Slack, email, townhall scripts).
• Own campaign timelines and cadence of internal touchpoints.
• Ensure clarity on eligibility, deadlines, and incentives.
• Reporting & Insights
• Produce weekly reports covering:
• Referral volume and conversion
• Participation rates
• Engagement health indicators
• Surface insights and recommendations for improvement.
  
  

• Required
• At least 3 years experience in recruitment marketing.
• At least 1 year experience in community management and end-to-end handling of engagement activities
• Proven experience owning programs end-to-end (not just content posting).
• Strong written communication skills for internal audiences.
• High operational discipline (campaign calendars, trackers, follow-ups).
• Comfortable working with metrics and weekly reporting.
• Preferred
• Experience in marketplace, EdTech, creator, or gig-based environments.
• Familiarity with Slack-based communities and remote-first teams.
• Experience designing incentive or referral mechanics.
  

• Schedule: Schedule: May require flexible hours but with focus on mid-shift (start of shift at 12NN or 1PM)
• Workdays: Five-day workweek with two rest days.
• Location: Fully remote
• Desktop/laptop with Intel i5 (10th gen), 8GB RAM or higher
• Minimum 25 Mbps internet speed with backup connection
• Backup power supply for at least 8 hours
  
  

• Support Educators Globally: Play a key role in supporting our network of expert tutors as they teach learners in 30+ countries across the Americas, Europe, the Middle East and Asia-Pacific
• Remote-First Culture: Work from home while being part of a collaborative, inclusive team. We meet in person quarterly to strengthen team connections and drive innovation.
• Structured Flexibility: Flexible but structured hours that help balance your work and life while maintaining work efficiency.
• Professional Growth: Gain advanced skills in strategic hiring, operational scaling, and decision-making to one of Southeast Asias fastest-growing startups, recognized with prestigious industry accolades
• Appealing performance-oriented compensation
• Healthcare benefit: HMO for you plus 1 free dependent
• 30 days paid time off