Real Estate Lead Generation Specialist

Overview

You will serve as the primary point of contact for for-sale-by-owner (FSBO) leads, positioning the client as a high-value alternative to traditional real estate services. This role involves managing a robust CRM system and using automated tools to build relationships that help homeowners save significant commission fees.

Schedule:

• Full-time (35 hours/week) Monday to Friday flexible within daytime CT

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Responsibilities

• Conduct daily lead generation through scraping Facebook marketplace and local classifieds to identify new FSBO listings
• Manage CRM system with accurate data entry into iCam platform, ensuring all leads are properly tagged and categorized with DNC compliance
• Execute outbound reach campaigns via text, email, and phone using iCam contact app for initial prospect contact
• Launch and monitor automated drip campaigns for systematic lead nurturing
• Send home evaluation reports to prospects as part of the relationship-building process
• Identify qualified leads and schedule discovery calls, coordinating appointments on the realtor’s calendar
• Maintain and work existing database of 1,100+ leads, following up on older prospects who may now be ready
• Report on lead generation activities and maintain detailed records of all prospect interactions

Requirements

• You bring 1-2 years of real estate industry experience (preferred but not required for exceptional candidates).
• You’re technically proficient with CRM systems and lead management platforms.
• Bonus if you have experience with iCam contact platform - this is a massive plus.
• You’re skilled with Google Suite for lead research and communication tools.
• You have excellent written and verbal English communication skills.
• You can follow scripts while maintaining authentic conversations and provide detailed reporting on activities.

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.

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