PPC Specialist

About The Position

We’re looking for a data-driven PPC Specialist to own and optimize our advertising strategy across multiple marketplaces. This role will be responsible for managing day-to-day PPC operations, developing strategic campaign structures, monitoring performance, and providing actionable insights through reporting and alerts. The ideal candidate is analytical, detail-oriented, and experienced in scaling advertising campaigns profitably across Amazon and other platforms.

Key Areas of Accountability:

• Manage PPC Campaigns:
• Oversee all Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to maximize ROI, sales, and ranking performance.
• Own PPC Reporting & Alerts:
• Maintain daily/weekly PPC dashboards and automated alerts to proactively identify performance shifts, budget pacing, and optimization opportunities.
• Keyword Research & Tracking:
• Conduct in-depth keyword research, build and optimize keyword portfolios, and monitor performance trends to expand reach and relevance.
• Cross-Platform Advertising Initiatives:
• Lead and manage advertising campaigns across Target, Walmart, and TTS platforms (experience in these domains is a strong plus).
• Collaboration:
• Work closely with creative, brand, and operations teams to align ad strategy with product launches, promotions, and inventory levels.
• Continuous Optimization:
• Implement bid adjustments, campaign restructuring, and audience segmentation to continually improve ACoS, TACoS, and overall profitability.

The ideal candidate has:

• 3+ years of hands-on experience managing Amazon PPC campaigns
• Strong analytical skills and proficiency in advertising analytics tools
• Experience with DSP (Demand-Side Platform) campaigns is a plus
• Familiarity with Scale Insights or other PPC automation tools is a plus
• Experience managing ads on Target Plus, Walmart, or TTS is highly preferred
• Proficient in Excel/Google Sheets and reporting dashboards (e.g., Data Studio, Looker, etc.)
• Excellent communication and problem-solving skills
• Proactive and detail-oriented with a focus on measurable results
• Data-driven mindset with strong understanding of marketplace algorithms
• Self-starter who thrives in a fast-paced, performance-focused environment

Our Core Values and what we built our culture around :

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture

Competitive Compensation and Benefits:

• Medical and dental benefits after 6 months of tenure
• Paid Time Off (PTO) for all full-time team members
• High growth trajectory with quarterly/annual reviews
• Quarterly Internet Reimbursement
• Gym membership credit – your physical and mental health is super important
• Work from anywhere - this is a remote opportunity
• Annual Team Bonding Event