PPC Specialist Google Meta

About the Role

We’re hiring a PPC Specialist (Google + Meta) to plan, launch, and optimise high-performing paid campaigns for local service businesses (e.g., painting contractors). You’ll own full-funnel performance on Google Ads and Meta Ads, turning data into decisions that drive qualified leads, lower CPL, and improve ROI.

What We’re Looking For (Non-Negotiable)

• 2+ years managing and optimising Google Ads and Meta Ads for lead-generation
• Hands-on experience with Local Service businesses; LSA experience is a plus
• Deep knowledge of campaign structure, keyword/audience strategy, bidding, and creative testing
• Strong analytics skills with GA4; comfortable building reports and translating insights into actions
• Excellent English communication; highly detail-oriented and deadline-driven
• Proven track record hitting CPL/ROAS targets and scaling budgets responsibly

If you haven’t directly managed Google and Meta campaigns end-to-end, do not apply.

KPIs & Expectations

• Hit or beat target CPL and ROAS across Google + Meta
• Consistent weekly lead volume and pipeline growth for local services
• Rigorous A/B testing on creatives, copy, landing pages, and audiences
• Clear weekly reporting with insights and next steps (not just numbers)
• Perfect campaign hygiene and documentation in our PM/CRM stack

What You’ll Do

• Plan, build, and optimise Google Search/Performance Max, Meta Lead/Conversion campaigns
• Do keyword research, audience building, and competitor analysis
• Write compelling ad copy; brief or iterate on visuals; align landing pages for conversion
• Run structured experiments (bids, budgets, placements, creatives, LPs)
• Monitor budgets daily; reallocate spend to highest-return segments
• Report performance, diagnose bottlenecks, and recommend improvements
• Stay current on platform updates and roll out new features tactically

Tools you’ll use: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, ClickUp, GoHighLevel (GHL), AgencyAnalytics.

Why Join Us?

• Compensation: $1,000 – $1,400 USD/month
• Remote, supportive, growth-oriented team (we follow the EOS model)
• Performance raises and bonuses, paid time off, work-from-home flexibility
• Real ownership: your work directly impacts revenue and partner success

How to Apply

Only applications done through this link will be considered.

https://www.careers-page.com/paintermarketingpros/job/9396XY56