Performance Marketing Specialist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a Singapore-based solar energy and clean-tech company focused on bringing high-performance, design-forward solar solutions to homes and commercial buildings. They combine engineering excellence with aesthetic sensibility—designing solar systems that are both functional and visually integrated into modern architecture. They provide end-to-end solar services, from custom system design and installation to long-term maintenance and energy management. With a mission to reshape how people think about solar energy, the company emphasizes sustainability, innovation, and the seamless integration of solar into everyday living spaces.

About the Role

We are looking for a Performance Marketing Specialist to own the paid media, analytics, and lead-gen infrastructure that turns ad spend into a predictable pipeline of qualified homeowners.

This role sits at the intersection of paid media, data, and AI-led execution. It is part media buyer, part analyst, part systems builder. Rather than writing custom code or building complex data pipelines, you will focus on system-level funnel thinking, consumer-centric analytics, and plug-and-play integrations (such as connecting HubSpot CRM with Google and Meta) to drive business results.

Work Schedule: Standard weekday business hours (Singapore / Philippine timezone). Occasional after-hours or weekend work may be required during major campaign launches or urgent updates.

Work set-up: Remote (Philippines)

What you’ll do

• Paid Media Execution & Management: Manage weekly Google Ads and Meta advertising budgets, launching and optimizing high-converting lead generation campaigns.
• SEO & AEO Hygiene: Maintain brand ranking and SEO hygiene, with a strong focus on emerging Answer Engine Optimization (AEO) dynamics (ensuring brand visibility across AI search interfaces like ChatGPT, Google Gemini, and Claude).
• Analytics & Business Insights: Track platform dashboards (Google Analytics, Meta Business Suite) weekly, interpreting raw campaign data to extract actionable business insights rather than just generating surface-level reports.
• Funnel & CRM Integration: Optimize lead capture workflows by leveraging plug-and-play CRM integrations (e.g., HubSpot connected with Meta and Google) to improve campaign automation and lead tracking.
• Creative Diagnostics: Analyze creative asset performance, identify low-performing versus top-performing visuals, and channel performance data/insights back to the creative team to guide new asset requests.
• Platform & AI Adaptation: Stay ahead of bi-weekly Google and Meta platform updates, adopting AI developments and tools to continuously optimize targeting, structures, and budget allocations.

Key Performance Indicators (KPIs):

• Qualified Leads Generated: Total volume of high-intent, qualified leads delivered against the growth plan.
• Conversion Rates: Maintaining conversion rates ahead of platform benchmarks across Google and Meta.
• Cost Efficiency Metrics: Cost per Lead (CPL) and Cost per Qualified Lead (CPQL) monitored and optimized as budgets scale.
• Insight & Execution Quality: Speed and accuracy in translating raw performance data into actionable campaign, targeting, and creative recommendations.
• Weekly Business Impact: Measurable pipeline improvements resulting from weekly optimization initiatives.

What You Bring

• 3–5 years of proven hands-on experience in performance marketing, paid media buying, and growth operations.
• Strong agency background (Digital, Performance, or Integrated Social Media Agencies) is highly preferred over purely client-side brand marketing.
• Platform Mastery: Deep, hands-on experience with the Google Ecosystem (Ads Manager, Search, GA4) and Meta Business Suite & Analytics.
• AEO & SEO Fluency: Strong understanding of search engine optimization with an updated, foundational grasp of Answer Engine Optimization (AEO) dynamics in AI-driven search.
• Core Competency Intersections: Demonstrated strength in at least two (ideally all three) of these core pillars:
• Hands-on media buying execution (Google & Meta)
• Analytics interpretation and algorithm diagnostics
• System-level lead-capture funnel thinking
• CRM Familiarity: Experience working with plug-and-play CRM integrations (HubSpot preferred).
• Structured & Analytical Mindset: Ability to challenge and validate raw data with business logic rather than taking dashboard numbers at face value.
• Proactive Ownership: Self-driven, consumer-first approach; capable of independently analyzing performance trends and presenting strategic recommendations without waiting for step-by-step instructions.

Don't meet every requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 jobs that empower global start-ups to focus on growth.