Performance Marketing And Analytics Specialist

Role Overview

Own the performance marketing function for FOREO SEA's marketplace channels. This is a hybrid role — paid media execution across on-platform and off-platform channels, combined with analytics and reporting. The specialist drives traffic acquisition, tracks every campaign dollar, and builds the data infrastructure that keeps the team operating on insight rather than instinct.

Key Responsibilities

Performance Marketing — On-Platform

Plan, execute, and optimise paid campaigns on Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads Manager across SG, MY, PH, and VN

Formulate monthly and campaign-level strategies to hit platform-specific ROAS, CTR, and revenue targets

Manage ad spend allocation by platform and market; scale winning products, keywords, and campaigns, cut underperformers based on real-time data

Performance Marketing — Off-Platform

Plan, execute, and optimise always-on and campaign-burst paid media on Meta Ads Manager to drive traffic to marketplace storefronts

Monitor and optimise campaign performance daily — adjust targeting, bidding, and creatives to improve CTR, CPA, and ROAS

Analyse audience segments and funnel performance; test and iterate on ad formats, hooks, and messaging

Liaise with the marketing team to align on campaign timing, messaging, and creative assets ahead of key launches and promotions

Data, Reporting & Automation

Build and maintain performance dashboards covering store, product, ads, promotions and other reports across all platforms and markets

Analyse campaign and monthly performance results in the context of overall marketplace KPIs; surface insights and optimisation recommendations

Track and report on performance on a weekly and monthly basis

Lead all data-related and automation initiatives for the marketplace team

Affiliate — Data Screening Support

Help shortlist affiliates based on fit and potential

Evaluate affiliates against performance benchmarks (engagement rate, audience quality, past conversion attribution) and flag underperformers or anomalies for review

Maintain tracking and attribution for affiliate-driven traffic and conversions

Requirements

3–5 years in performance marketing with hands-on marketplace ads experience (Shopee Ads or Lazada Sponsored Solutions and TikTok Ads required)

Proficient in Meta Ads Manager

Comfortable building and maintaining daily, weekly, monthly, quarterly, and annual reports

Strong analytical skills — interprets campaign data, identifies patterns, translates into action

Outcome-oriented, self-directed, independent, and has initiative

Strong Plus

Experienced in using AI tools

Experience in Tableau

Experience in e-commerce, FMCG, or beauty/consumer goods