Pay-Per-Click PPC Coordinator

Job Highlights:

• Contract type: Independent Contractor
• Work Schedule: 40 hours per week; Mon - Fri, 9am-6pm Marietta, GA time with 1 hours unpaid break

About the role:

The Pay-Per-Click (PPC) Coordinator position will create, manage, and monitor search ad campaigns to drive media strategies – both internally and for clients.

Requirements:

• Continue staying up to date on the digital landscape and establish best practices with each channel, primarily Google Search, Video Ads, Display Ads, and E-Commerce
• Implement structure within the ever-changing digital landscaping. Developing scalable and repeatable process to help facilitate growth and results

Strategy:

• Build, manage, and optimize paid search campaigns on platforms like Google Search, Performance Max, Demand Gen, YouTube, and Google Display Network
• Conduct keyword research, perform keyword expansion, and optimize keywords to improve campaign performance
• Write and optimize ad copy and landing pages to enhance user experience and conversion rates
• Manage and monitor campaign expenses, ensuring they remain within budget
• Assist with tracking pixel implementation and support other technical aspects of paid search
• Work with other specialists, client success managers, and marketing teams to implement changes and improve strategies
• Provide quality assurance on ad accounts and completed tickets from specialists

Competencies:

• Communication Proficiency
• Results Driven
• Organizational Skills
• Initiative
• Customer/Client Focus
• Technical Capacity

Required Education and Experience:

• BS/MS degree in Communications, Marketing, or related field
• 1-2 years of proven work experience in Google/search marketing
• Experience in optimizing landing pages, lead forms, and user funnels
• Experience with A/B testing, multivariate experiments, and Google tag (G4)/UTM management
• Solid knowledge of search tools and applications (e.g., SEMRush, Keyword Planner, and Performance Planner)
• Working knowledge of ad serving tools and reporting tools (e.g., Google Data Studio)
• Google AdWords and GA4 certification
• Experience working with clients on Pixel placement, when necessary
• Experience in setting up and optimizing Google Search and Display Ads
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in search marketing and measurement
• Graphic design abilities (e.g., Acrobat, Photoshop, Bridge, Sparknote, Canva) are a plus

Benefits

Independent Contractor Perks

• Health Insurance Coverage
• Permanent Work from Home
• Immediate Hiring
• Steady Freelance Job

Reminder:

• Apply directly through the link provided; you will be redirected to BruntWork’s Career Site. You must complete your application through this link to fulfill the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. Applications with complete requirements will be prioritized.
• Please note that this is a permanent work-from-home position under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection. As independent contractors, they will be responsible for managing their own benefits and taxes. Professional fees are based on hourly rates, which will be determined by performance during the application process.

Job ID: 46191820468