Paid Search Strategist

Paid Search Strategist

Job Type: Full Time

Work Hours: Monday to Friday, 9:00 AM to 5:30 PM AKST, with a 30-minute break

Salary: $1,200 per month

Job Overview:

We are looking for an experienced and detail-oriented Paid Search Strategist to lead the development, execution, and optimization of Google Ads campaigns across multiple industries. This role requires a strong background in PPC strategy, including YouTube and Display advertising, with proven ability to manage complex, large-scale campaigns. The ideal candidate will be Google Ads certified (Search, Display, Shopping, Video, and Apps), proficient in tools like Google Analytics and Tag Manager, and capable of turning data into actionable insights. Strong collaboration, time management, and attention to detail are essential, along with a proactive approach to campaign performance and continuous improvement.

Key Responsibilities:

• Plan, develop, and implement effective Google Ads campaigns for clients, aligned with their goals and objectives.
• Perform keyword research, ad copy creation, and optimization to maximize campaign performance.
• Monitor campaign performance and analyze data to identify opportunities for improvement and optimization.
• Stay up-to-date with industry trends and changes in Google Ads policies and algorithms.
• Collaborate with cross-functional teams to coordinate campaigns and ensure consistent messaging.
• Utilize Google Ads tools and features to enhance campaign effectiveness.
• Prepare regular reports to update clients on campaign performance and provide actionable insights.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in managing Google Ads campaigns, including PPC, YouTube advertising, and display networks.
• Strong understanding of Google Analytics, Google Tag Manager, and other campaign management tools.
• Proven track record of managing multiple, large-scale, complex PPC campaigns effectively.
• Excellent analytical, organizational, and time management skills.
• Strong attention to detail and the ability to handle multiple projects simultaneously.
• Google Ads certifications: Search, Display, Shopping, Video, Apps

Note: An NBI or police clearance will be required upon acceptance of the job offer.