Meta Ads Creative Strategist

Were looking for a systematic Meta Ads specialist who can build Meta ads that consistently hits ROAS targets and scales profitably.

If you have only done ads for fashion brands, boosted posts or content-first accounts — this role is not for you.

This role is for a data-driven marketer who can own our entire Meta ads system—from scripting to scaling—and deliver measurable results.

Youll receive clear targets (ROAS, budget, CPA) and build a system that delivers these metrics consistently through systematic testing and optimisation.

We want to hire a strategist who can:

• run full-funnel Meta ads (prospecting + re-engagement + retargeting)
• consistently hit ROAS, CPA, spend, and scale targets

You will manage:

• scripting
• concepting ideas
• creative testing
• production workflows
• performance scaling

Who this role is NOT for:

• people who rely on “trends”
• people who only run ads for clothing, beauty pages, or aesthetic reels
• people who managed < 5kusd / mo
• people who can’t articulate why an ad works in data terms (CTR, CPM)
• people who never created video ads

Who its for:

You’ll thrive here if:

• you understand the logical flow of selling - how to build attention, interest, desire and action in a short-form video.
• You build systematic workflows e.g. 5 hooks x 3 lengths x 2 formats = 30 test variations
• You can write high-converting scripts using AIDA, PAS, and other direct-response frameworks
• You have created or scripted over 30 video ads.
• You analyse every metric (CTR, CPM, CPC, AOV) and know exactly why ads win or fail
• you are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year.

Must-Have Skills:

• Explain how CTR, CPM, CVR influence CAC

• Break down a funnel and identify bottlenecks e.g. what to fix when CPC rises

• Build a systematic creative testing framework e.g. 5 hooks x 3 angles x 2 lengths = 30 videos

• Script value-based, conversion-driven videos

Responsibilities:

• Strategic Ad Creative System – Build a machine delivering 5-10 weekly video ad creatives tailored to different customer pain points and awareness levels

• End-to-End Script Development – Write data-backed scripts using proven frameworks, and develop creative briefs for creators to execute

• Creator Management – Coordinate creators in the US and Australia with precise briefs, manage production timelines, quality control all content, and build repeatable templates for consistent output

• Performance Scaling Framework – Launch structured tests with statistical significance, scale winners systematically, kill losers fast, and document winning patterns

• Data Analysis & Optimisation – Monitor daily performance metrics, conduct weekly creative refreshes to combat fatigue, deliver monthly reports with actionable insights, and continuously refine the formula

• Budget & ROAS Management – Take full ownership of scaling profitably, maintaining target ROAS while increasing spend, and building predictable growth models

What We’re Looking For:

• 2+ years scaling Meta ads for DTC eCommerce brands
• Proven track record of managing 5k USD /month profitably
• Expert-level understanding of Meta Ads Manager and creative testing methodologies
• Strong copywriting skills with direct-response marketing principles
• Advanced analytical ability to interpret data and make systematic improvements
• Experience managing remote creators and production workflows

Details:

This is a full-time remote role based in Philippines.

Remuneration: 180,000 - 220,000 PHP / month (may vary based on experience)

Commitment: Full-time (Monday to Friday, 9.30am - 6.30pm)

Why Join Crafti?

• Work on Products That Sell Themselves - Our wellness and lifestyle products are genuinely exciting to market. Youll create ads for products that improve peoples lives, with authentic customer stories that make compelling content.
• Direct Impact & CEO Access - Youll report directly to the CEO with full ownership of our Meta ads performance. Your campaigns directly drive our revenue—when you win, the company wins.
• Rapid Career Growth - Were scaling from 7 to 8 figures, and youll grow with us. Strong performers can progress from Team Lead to Head of Performance within 12-18 months.

About Crafti

Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across 4 countries.

In the last 4 years, we’ve grown to 7 figures in annual revenue with 60–80% YoY growth. As we scale towards 8 figures, we’re looking for driven individuals who want to learn, grow, and advance quickly alongside the company.