Media Buying Virtual Assistant - 16922

Position: Media Buying Virtual Assistant

Work Hours: Mondays-Fridays, 9:00 am - 5:00 pm EST

Location of Search: PH

Overview:
The client is looking for a reliable and organized Virtual Assistant who will help manage and execute their digital advertising campaigns. You can set up ads, monitor budgets, and report results on Meta (Facebook/Instagram) and Google Ads.   

Key Responsibilities

• Execution & Quality Control: Rigorous setup of campaigns, ensuring zero errors in targeting, bidding, and creative placement.
• Safeguard Budget Efficiency: Monitor daily ad spend with precision to ensure strict compliance with budget caps, preventing overspend while maximizing resource allocation.
• Data-Driven Optimization: Analyze daily performance to cut "bleeders" (low ROAS) and scale "winners" based on strict KPI thresholds.
• Drive Data Visibility: Maintain and update comprehensive tracking logs (Google Sheets/Excel) to track critical KPIs, including Spend, CPC, CPM, CTR, and ROAS.
• Creative Intelligence: Go beyond the click—analyze why certain ads convert. Provide feedback to our creative team on hooks, angles, and visual formats that are driving revenue.
• Testing & Experimentation: Plan and execute A/B tests on audiences and creatives, ensuring statistical significance before calling a winner.
• Technical Health: Monitor pixel events, catalog syncs, and attribution flows to ensure our data is always accurate.

Qualifications

• Experience: You have proven, hands-on experience managing paid campaigns within Meta Ads Manager and Google Ads platforms. (at least 2 years of experience)
• Proven Scale: You have personally managed ad spend of at least $10k/month (experience with higher budgets is a massive plus).
• DTC Native: You have experience specifically in Direct-to-Consumer E-commerce. You understand the nuances of selling physical products online.
• Language: You possess strong written and spoken English skills, allowing for clear reporting and seamless collaboration with the broader team.
• Technical: You have a reliable, high-speed internet connection, a functional workstation, and intermediate to advanced proficiency in Google Sheets or Excel (formulas, pivot tables, data organization). 
• Attention to Detail: You must be very careful with budgets and settings to avoid errors. You take pride in accuracy. You understand that a decimal point matters, and you are vigilant about budget settings and configurations.
• Reliability: You are comfortable working remotely and independently, managing your time effectively to meet daily deadlines without micromanagement.
• Problem Solver: If a pixel breaks or an ad account gets flagged, you dont panic—you troubleshoot and fix it.