Marketing Specialist

Marketing Specialist

Astria Learning is an education-technology company on a mission to make high-quality learning accessible and impactful. We are looking for a proactive, detail-oriented Marketing Specialist to join our growing Marketing team. In this role, you will help shape how we communicate our products and services to the world, crafting compelling content, executing integrated campaigns, and using data to continuously improve our impact.

This is a great opportunity for someone who is equally comfortable writing a persuasive email sequence and diving into campaign analytics, and who thrives in a collaborative, fast-moving environment.

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Campaign development & execution

• Plan, develop, and implement integrated marketing campaigns across digital, email, social media, print, and event channels.
• Coordinate with designers, content creators, and external vendors to ensure timely delivery of campaign assets.
• Support audience segmentation, localization, and personalization efforts to improve campaign relevance.

Content creation & asset management

• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media.
• Develop email copy and campaign templates that align with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.

Market research & competitive analysis

• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Analyze data to inform campaign development, product positioning, and messaging decisions.
• Generate actionable insights to guide content strategy, lead generation, and audience targeting.

Brand management & messaging consistency

• Uphold consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines across all marketing collateral and campaigns.
• Support initiatives that strengthen brand positioning in new and existing markets.

Performance tracking, reporting & optimization

• Monitor and report on campaign KPIs such as CTR, CPC, engagement rate, and lead quality.
• Use tools including Google Analytics, Meta Ads Manager, and CRM platforms to evaluate performance.
• Assist with A/B testing, ROI analysis, and data-driven campaign optimizations.

Offline events & materials

• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Support event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials meet brand standards and campaign messaging requirements.

Cross-functional collaboration

• Contribute to projects with admissions, academic, and product teams as needed.
• Support internal communications and employee branding initiatives.
• Participate in team meetings and brainstorming sessions, bringing fresh ideas and data-backed perspectives.

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• Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
• 3+ years of relevant experience in marketing or communications.
• Hands-on experience with CRM, email marketing, or digital advertising tools (e.g., GHL, Mailchimp, Google Ads, Meta Ads).
• Strong writing and editing skills with a sharp eye for detail.
• Proficiency in Google Workspace and at least one creative tool such as Canva, WordPress, or Adobe Creative Suite.
• Working knowledge of SEO fundamentals, content strategy, and digital marketing metrics.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Clear, confident communicator with strong organizational habits and a collaborative spirit.

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Astria Learning is an education-technology company on a mission to make high-quality learning accessible and impactful. We are looking for a proactive, detail-oriented Marketing Specialist to join our growing Marketing team. In this role, you will help shape how we communicate our products and services to the world, crafting compelling content, executing integrated campaigns, and using data to continuously improve our impact.

This is a great opportunity for someone who is equally comfortable writing a persuasive email sequence and diving into campaign analytics, and who thrives in a collaborative, fast-moving environment.

---

Campaign development & execution

• Plan, develop, and implement integrated marketing campaigns across digital, email, social media, print, and event channels.
• Coordinate with designers, content creators, and external vendors to ensure timely delivery of campaign assets.
• Support audience segmentation, localization, and personalization efforts to improve campaign relevance.

Content creation & asset management

• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media.
• Develop email copy and campaign templates that align with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.

Market research & competitive analysis

• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Analyze data to inform campaign development, product positioning, and messaging decisions.
• Generate actionable insights to guide content strategy, lead generation, and audience targeting.

Brand management & messaging consistency

• Uphold consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines across all marketing collateral and campaigns.
• Support initiatives that strengthen brand positioning in new and existing markets.

Performance tracking, reporting & optimization

• Monitor and report on campaign KPIs such as CTR, CPC, engagement rate, and lead quality.
• Use tools including Google Analytics, Meta Ads Manager, and CRM platforms to evaluate performance.
• Assist with A/B testing, ROI analysis, and data-driven campaign optimizations.

Offline events & materials

• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Support event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials meet brand standards and campaign messaging requirements.

Cross-functional collaboration

• Contribute to projects with admissions, academic, and product teams as needed.
• Support internal communications and employee branding initiatives.
• Participate in team meetings and brainstorming sessions, bringing fresh ideas and data-backed perspectives.

---

• Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
• 3+ years of relevant experience in marketing or communications.
• Hands-on experience with CRM, email marketing, or digital advertising tools (e.g., GHL, Mailchimp, Google Ads, Meta Ads).
• Strong writing and editing skills with a sharp eye for detail.
• Proficiency in Google Workspace and at least one creative tool such as Canva, WordPress, or Adobe Creative Suite.
• Working knowledge of SEO fundamentals, content strategy, and digital marketing metrics.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Clear, confident communicator with strong organizational habits and a collaborative spirit.

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• Experience marketing education-technology or B2C digital products.
• Familiarity with Google Tag Manager, marketing automation workflows, or basic HTML/CSS for email templates.
• Prior experience supporting or attending trade shows, university fairs, or similar events.
• Exposure to A/B testing platforms or conversion rate optimization practices.