Marketing and Communications Executive 23O25

The Marketing and Communications Executive plays a pivotal role in driving the branding and promotional objectives of an organization. This position requires a strategic thinker who can align communication strategies with business goals to enhance the company's brand presence and engage target audiences effectively. Collaborating with cross-functional teams, the Marketing and Communications Executive will design and implement marketing campaigns, manage public relations, and oversee content creation for various channels. The ideal candidate is a creative and adaptable professional with a knack for storytelling and a strong understanding of digital marketing trends and tools. This role involves constant interaction with stakeholders to ensure consistent messaging and branding, making it crucial for the incumbent to possess excellent communication and project management skills.

Responsibilities

• Develop and execute comprehensive marketing strategies to achieve business objectives.
• Collaborate with product teams to understand technical details essential for marketing strategies.
• Manage online and offline communications channels including social media, email, and public relations.
• Create engaging content for various platforms that aligns with brand messaging.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies where necessary.
• Coordinate with graphic designers, web developers, and other professionals to create marketing collateral.
• Analyze market trends and customer data to inform marketing strategy and decisions.
• Plan and organize promotional events, trade shows, and product exhibitions as needed.
• Maintain and update the company’s website with current marketing material and news.
• Develop and nurture relationships with media outlets and external partners.
• Ensure all internal and external communications reflect the company brand and values.
• Stay updated on industry trends to maintain the company’s competitive position and innovativeness.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of three years of experience in a marketing or communications role.
• Strong understanding of digital marketing tools and social media platforms.
• Excellent verbal and written communication skills with attention to detail.
• Proven ability to manage multiple projects with tight deadlines efficiently.
• Ability to work independently as well as collaborate within a team environment.
• Experience with content creation, graphic design, and video editing is advantageous.