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About Us

Billease offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name Billease, a combination of "bill" and "ease," pronounced bilis, which means speed or swiftness in Filipino.

Discover more about us here: https://billease.ph/about-us

Work Setup: Remote with Periodic Onsite in Makati

About the Role

At Billease, customer communication is a product—not an afterthought.

As a Lifecycle Campaign Engineer, you'll own the customer journey across email, SMS, Viber, push notifications, and in-app messaging. From onboarding and activation to repayments, reactivation, and retention, you'll design campaigns that help customers take the right action at the right time.

This is a highly hands-on individual contributor role within a small, high-impact Customer Lifecycle Marketing (CLM) team. You'll take campaigns from concept to launch, measure their performance, and continuously improve them using data and experimentation.

We're looking for someone who thrives in an AI-first environment, combines creativity with analytical thinking, and takes ownership from idea to execution.

What You'll Do

Build & Launch Customer Campaigns

• Plan, build, and execute lifecycle and promotional campaigns across email, SMS, Viber, push notifications, and in-app messaging.
• Own campaigns from concept to launch—including audience targeting, copywriting, HTML email creation, QA, scheduling, and deployment.
• Maintain campaign calendars, reusable templates, and customer segments to improve operational efficiency.
• Localize messaging in English, native Tagalog, and natural Taglish to ensure campaigns resonate with Filipino customers.

Audience & Campaign Management

• Create customer segments, exclusions, suppression lists, and holdout groups for accurate targeting.
• Design customer journeys and automation flows that support onboarding, activation, repayments, retention, and re-engagement.
• Continuously optimize campaign timing, messaging, and targeting to improve customer engagement.

AI-Powered Campaign Execution

• Leverage AI tools such as ChatGPT, Claude, or similar platforms to accelerate campaign creation, copy localization, HTML generation, QA, and campaign analysis.
• Use AI to generate first-pass SQL queries or analyses, while validating accuracy and ensuring business context is correctly applied.
• Automate repetitive workflows and reporting where appropriate to improve operational efficiency.

Testing & Performance Optimization

• Design and execute A/B and multivariate experiments with appropriate control groups and measurement methodologies.
• Monitor campaign performance using metrics such as open rate, click-through rate, conversion, activation, retention, reactivation, and revenue.
• Produce actionable post-campaign insights and recommend optimizations based on data rather than assumptions.
• Build and maintain simple dashboards that clearly communicate campaign performance.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Analytics, Design, and Engineering teams to deliver customer communications that align with business objectives.
• Share campaign learnings and incorporate feedback into future lifecycle strategies.

What We're looking for

• Experience managing lifecycle, CRM, or marketing automation campaigns across email and SMS.
• Strong copywriting skills in English, native Tagalog, and natural Taglish that sound authentic to Filipino customers
• Experience building responsive HTML email templates and ensuring campaigns render correctly across devices and email clients.
• Familiarity with customer segmentation, lifecycle journeys, automation workflows, and campaign optimization.
• Strong analytical skills with the ability to interpret campaign data and identify meaningful business insights.
• A high level of attention to detail and commitment to delivering quality work.
• Excellent communication and stakeholder management skills.
• Curiosity, ownership, and a continuous improvement mindset.

AI-First Mindset

• AI is part of how we work every day. You should already be comfortable using AI tools to:
• Draft and localize campaign copy
• Generate HTML email templates
• Assist with campaign QA
• Support segmentation and reporting
• Produce first-pass analyses
• Most importantly, you understand that AI accelerates execution but human judgment ensures quality, accuracy, compliance, and business impact.

Nice to Have

• Experience with any of the following is an advantage but not required: Marketing automation platforms such as MoEngage, Braze, Iterable, HubSpot, Klaviyo, Omnisend, CleverTap, or Attentive
• Push notifications, in-app messaging, or Viber campaigns
• SQL or data analysis
• Zapier, Make, or workflow automation tools
• Fintech, digital banking, lending, BNPL, or financial services
• Figma or Canva for email and campaign design

What Success Looks Like

• Within your first few months, you'll be able to:
• Independently plan and launch end-to-end lifecycle campaigns.
• Create engaging customer communications that feel natural and relevant for Filipino users.
• Build customer segments and automation flows with minimal supervision.
• Use AI effectively to increase speed without compromising quality.
• Deliver measurable improvements in customer engagement, activation, retention, and campaign performance.
• Generate reliable campaign insights that influence future marketing decisions.
• Become a trusted partner to Product, Marketing, and Analytics teams by consistently delivering high-quality, data-driven customer experiences.