Lead Generation Specialist

At HireHawk, we connect top global talent with high-performing U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one.

We're seeking a cost-effective Lead Generation & Outreach Specialist to drive early-stage sales activities in the construction industry. This role focuses on filling the pipeline through strategic lead generation, automated outreach campaigns, and follow-up calls. You'll support our founder by sourcing qualified prospects and booking meetings, while deal closing remains handled internally. The position requires strong communication skills, organizational excellence, and a results-driven mindset. This is an associate-level opportunity perfect for someone who thrives working independently with minimal supervision.

We're looking for someone with exceptional written communication skills for cold outreach and a confident phone presence for engaging prospects directly. The ideal candidate is highly organized, process-driven, and results-oriented with a strong focus on metrics and performance. You should be able to work independently with minimal supervision while maintaining a cost-conscious and efficiency-minded approach.

• Generate and qualify high-potential prospects through strategic lead sourcing and research

• Build and manage automated cold outreach campaigns across email and LinkedIn platforms

• Execute targeted cold calling sequences to follow up on outreach and nurture prospects

• Schedule and coordinate qualified meetings for the founder to maximize conversion opportunities

• Maintain accurate CRM updates and track outreach performance metrics to optimize campaign effectiveness

Responsibilities:

• Research and identify potential leads through various channels (LinkedIn, databases, social media, online research, etc.)
• Develop and execute outbound prospecting strategies (email, cold calls, social outreach)
• Qualify inbound and outbound leads based on defined criteria
• Maintain and update CRM systems with accurate lead information
• Schedule meetings and hand off qualified leads to the sales team
• Collaborate with marketing and sales to align messaging and targeting strategies
• Track, analyze, and report on lead generation metrics and performance
• Continuously optimize outreach strategies to improve conversion rates

Requirements

• 2–5+ years of experience in Sales Development, Lead Generation, Appointment Setting, or SDR roles
• - Strong experience with cold outreach via email, LinkedIn, and cold calling
• - Experience running outbound automation campaigns using tools such as Apollo, Instantly, Smartlead, Lemlist, or similar
• - Ability to work autonomously and execute with minimal supervision
• - Experience following structured SOPs and sales playbooks
• - Comfortable handling outbound prospecting in high-volume TAM environments
• - Strong English communication skills; bilingual Spanish/English
• - Familiarity with CRM systems such as HubSpot, Salesforce, or Pipedrive
• - Experience sourcing leads through LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
• - Comfortable with KPI-driven sales environments and activity metrics
• - Ability to adapt messaging and positioning based on feedback
• - Experience in construction, insurance, consulting, or B2B services outreach preferred