GTM Engineer - Email Marketing Specialist

Our client is an AI-powered sales automation platform that helps B2B companies scale outbound, book qualified meetings, and build predictable pipelines. They combine intelligent software with managed expertise to deliver measurable results — with one clear mission: to make outbound a predictable growth engine.

Location:

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Outbound E-mail Specialist will serve as the strategist and execution lead responsible for ensuring that outbound campaigns perform successfully day-to-day. You’ll translate strategy into scalable, high-volume actions — managing targeting, messaging, sequencing, deliverability, testing, and performance reporting. This role requires precision, consistency, and adaptability in a fast-paced GTM environment.

The ideal candidate combines analytical rigor with creative problem-solving, maintaining campaign excellence and measurable outcomes under pressure.

Key Responsibilities

• Targeting & ICP Development
• Translate client goals into detailed targeting matrices (industry, seniority, company size, geography, tech stack, triggers).
• Build, enrich, and maintain high-quality prospect lists with proper suppression and compliance.
• Apply suppression rules to maintain clean, compliant targeting.
• Cold Email Strategy & Execution
• Focus exclusively on cold outbound, not email marketing.
• Write, test, and refine cold email copy including subject lines, openers, CTAs, and follow-ups.
• Develop multi-angle narratives such as ROI-driven, social proof, compliance-based, and competitive positioning.
• Implement personalization at scale through snippets, dynamic variables, and micro-references.
• Manage sequencing and reply handling for large-scale operations, often 100+ mailboxes per client.
• Deliverability & Infrastructure
• Configure and manage technical infrastructure (domains, DNS records, mailboxes, SPF/DKIM/DMARC setup, warmups).
• Proactively monitor bounce and spam rates and implement deliverability remediation strategies.
• Maintain top deliverability through reputation management and warmup protocols.
• Experimentation, Analytics & Optimization
• Run structured A/B/n tests across subject lines, hooks, CTAs, and send timings.
• Track KPIs such as open rates, reply types, meetings booked, and deliverability health.
• Maintain an experiment backlog and document winning approaches into playbooks for scale.
• Client Communication
• Participate in client meetings to present performance, experiments, and next steps.
• Provide clear, concise updates through Slack/Intercom and reporting dashboards.
• Represent the GTM team with professionalism and clarity — appearance, tone, and communication presence matter.
  

Qualifications

Experience

• 2–5+ years in outbound operations, cold email strategy, or GTM campaign execution.
• Proven experience managing high-volume cold email campaigns (10K–100K+ emails per month).
• Demonstrated success managing 100+ mailboxes for a single client.
• Hands-on experience with tools such as Instantly, Clay, Apollo, and HubSpot.
• Deep understanding of deliverability fundamentals (SPF, DKIM, DMARC, warmup, and reputation management).
  
  

Skills

• Strong analytical precision and data-driven decision-making skills.
• Excellent copywriting and operational documentation abilities.
• Clear and professional communication in English; accent is fine, but clarity, presence, and a quality mic/camera setup are essential.
• Highly organized, process-oriented, and able to perform consistently under pressure.
• Fast-paced and execution-focused, with the ability to handle repetitive work at scale.
• Adaptable, self-starting, and capable of maintaining performance standards in demanding environments.
  
  

What Success Looks Like

• Consistently achieving or exceeding campaign KPIs (open rates, reply rates, meetings booked).
• Deliverability remains high across all client accounts.
• Clear communication and reporting strengthen client trust and satisfaction.
• Experiment learnings are systematically documented to improve future performance.
• Campaign execution is precise, repeatable, and scalable across multiple clients.
  
  

Opportunity

This is a chance to become the driving force behind successful outbound programs for fast-growing B2B companies. As a Growth Marketing Campaign Manager, you’ll work directly with clients, own performance outcomes, and shape the future of scalable sales automation. Join a global, high-performance remote team where innovation, growth, and collaboration define success. Apply now!

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

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