Graphic Designer Performance Ads

Performance Creative Designer

About the Role

Our client is seeking a Performance Creative Designer to create high-performing static and motion advertisements for Meta, TikTok, and other paid social channels.

Reporting to the Creative Strategist, you will translate creative briefs into scroll-stopping advertisements across the company’s activewear, supplements, and food product ranges. You will produce static ads, carousels, GIFs, and simple animations built around strong hooks, clear messaging, and conversion-focused design principles.

This is an execution-focused position for a designer who understands that effective advertising must do more than look visually appealing, it must capture attention, communicate value, and encourage customers to take action.

The ideal candidate is fast, highly organized, comfortable producing multiple creative variations, and able to iterate based on campaign performance and feedback.

Key Responsibilities

• Design conversion-focused static and motion advertisements for Meta, TikTok, and other paid social platforms.
• Create static ads, carousels, GIFs, and simple animated assets.
• Translate briefs from the Creative Strategist into compelling ad concepts and visual hooks.
• Develop multiple on-brand creative variations for structured testing.
• Apply strong messaging, visual hierarchy, typography, and calls to action to improve ad performance.
• Adapt and resize successful creative across different placements, formats, campaigns, and product categories.
• Maintain consistency with the company’s brand guidelines and visual identity.
• Iterate on creative concepts based on performance data, internal feedback, and testing insights.
• Collaborate remotely with the Creative Strategist and the wider marketing team.
• Keep working files properly named, layered, organized, and ready for handover.
• Stay informed about emerging design trends, paid social best practices, and high-performing eCommerce creative.

Requirements

• 2-4 years of professional graphic design experience, preferably in eCommerce, paid social, performance marketing, or direct-response advertising.
• A strong portfolio featuring paid social advertisements, digital campaigns, or eCommerce creative.
• Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Figma.
• Strong understanding of typography, layout, visual hierarchy, and mobile-first design.
• Ability to create advertisements built around clear hooks, product benefits, promotional messaging, and calls to action.
• Experience producing multiple creative concepts and variations within short turnaround times.
• Ability to follow creative briefs and brand guidelines while contributing thoughtful visual ideas.
• Comfortable receiving feedback and iterating quickly.
• Excellent written and spoken English.
• Strong organizational and file-management skills.
• A reliable computer and internet connection.
• Availability for a few hours of daily overlap with the Brisbane, Australia team.

Preferred Qualifications

• Experience using Adobe After Effects to create simple motion advertisements.
• Basic video editing skills.
• Experience creating paid social content for Meta and TikTok.
• Familiarity with high-volume creative testing and iteration.
• Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate.
• Previous experience working with activewear, fitness, supplements, food, wellness, beauty, or other consumer eCommerce brands.
• Experience working within a remote creative or performance marketing team.

What We’re Looking For

• A performance-minded designer with a strong understanding of what makes paid social creative convert.
• Someone who can work quickly and produce a high volume of creative without sacrificing quality.
• Strong instincts for visual hooks, messaging, typography, and layout.
• A designer who is equally comfortable creating static assets and simple motion graphics.
• Someone who produces clean, layered, organized, and handover-ready files.
• A dependable and communicative remote team member.
• Someone who responds positively to feedback and iterates efficiently.
• A designer who can remain on-brand while continually exploring fresh creative directions.