Google Media Buyer

About the Role

As the Google Media Buyer, you will own the strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube. You will be responsible for scaling profitable customer acquisition while maintaining efficiency targets such as ROAS, CPA, and MER.

You'll work closely with the Creative, CRO, Analytics, and Lifecycle Marketing teams to develop full-funnel acquisition strategies, uncover growth opportunities, and continuously improve campaign performance.

This role is ideal for someone who thrives in a fast-paced DTC environment and has a proven track record of managing substantial Google Ads budgets while driving measurable business growth.

Key Responsibilities:

• Develop and execute Google Ads strategies across: -Search -Shopping -Performance Max (PMax) -Display -YouTube -Demand Gen (preferred)
• Manage and optimize significant monthly advertising budgets to maximize revenue and profitability.
• Continuously optimize bidding strategies, audience segmentation, keyword targeting, and campaign structure.
• Conduct keyword research, search query analysis, and competitor research. *Build and optimize Shopping and Performance Max campaigns for eCommerce growth.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze performance metrics including: -ROAS -CPA -CAC -CTR -CPC -Conversion Rate -MER -LTV
• Collaborate with Creative and CRO teams to improve landing pages and conversion rates.
• Partner with Analytics teams to ensure accurate attribution and performance reporting.
• Test new campaign strategies, bidding models, audience segments, and creative messaging.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay up to date with Google Ads platform updates, automation features, and industry best practices.

Qualifications:

• 4+ years of hands-on experience managing Google Ads for DTC or eCommerce brands.
• Proven success managing monthly Google Ads budgets of $100,000+.
• Deep expertise in:
• Google Search
• Google Shopping
• Performance Max
• Display
• YouTube
• Strong understanding of Google Merchant Center and product feed optimization.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong knowledge of conversion tracking, attribution, and measurement.
• Experience analyzing data and making optimization decisions based on performance metrics.
• Highly analytical with excellent Excel/Google Sheets skills.
• Strong communication and presentation skills.
• Ability to work independently while collaborating across multiple teams.

Preferred Qualifications:

• Experience scaling premium DTC or consumer brands.
• Familiarity with attribution platforms such as Triple Whale, Northbeam, or Hyros.
• Experience with Shopify.
• Experience with feed management platforms such as Feedonomics, DataFeedWatch, or Channable.
• Familiarity with Looker Studio or other BI/reporting tools.
• Basic SQL knowledge is a plus.
• Experience using AI tools such as ChatGPT or Claude to streamline reporting,research, and campaign optimization.