GoHighLevel Funnel Engineer - DTC Healthcare

Job Overview:

Our client is seeking a hands-on GoHighLevel Funnel Engineer - DTC Healthcare to build, manage, optimize, and scale their direct-to-consumer (DTC) patient acquisition engine. This is a technical, execution-oriented role requiring deep mastery of GoHighLevel (GHL) operations combined with data-driven performance marketing. You will architect high-converting landing pages, lead intake forms, automated nurture workflows, and robust attribution models to seamlessly transition prospects from first click to booked consultation.

Schedule:

Monday - Friday, 9:00 AM - 5:00 PM EST, with 1 hour paid break (40 work hours per week)

Responsibilities:

• GoHighLevel Funnel Engineering: Architect, test, and optimize comprehensive GHL funnels, landing pages, multi-step intake forms, calendars, triggers, and automated nurture paths.
• Automation & Lifecycle Marketing: Develop automated messaging workflows for lead routing, appointment reminders, no-show recovery, and re-engagement via SMS and email.
• Performance Media Buying: Plan, launch, and optimize paid advertising campaigns across Meta, Google, YouTube, and TikTok, targeting high-quality prospective patient flows.
• Data-Driven Optimization: Implement strict testing frameworks for ad angles, copy variants, landing page hooks, and audience segments to systematically reduce CAC and maximize ROAS.
• AI Integration: Deploy advanced AI tools to accelerate copywriting, creative asset variations, audience research, and campaign performance analysis.
• Reporting & Clear Attribution: Build and own data dashboards linking ad channels, UTM parameters, and GHL tracking to report weekly on spend, booking rates, show rates, and revenue outcomes.
• Healthcare Brand Protection: Maintain strict compliance with healthcare marketing guardrails, ensuring all patient communication is ethical, trust-building, clear, and consult-first.

Qualifications:

• Deep, hands-on administrative expertise in GoHighLevel (snapshots, workflows, pipelines, custom values, calendar routing).
• Proven track record as a media buyer with quantifiable historic results (verifiable ROAS, CPL, CPA, and retention metrics).
• Active utilization of modern AI workflows to enhance marketing operations speed and quality.
• Strong analytical approach to marketing funnels; ability to dissect dropping conversion rates and isolate friction points instantly.
• Prior marketing experience in healthcare, wellness, telehealth, medical spas, or cash-pay clinics is highly preferred.
• Polished written and verbal English communication appropriate for a patient-facing clinical brand.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.