Employer Branding And Candidate Marketing Specialist

About The Role

We’re looking for a creative and data-driven Employer Branding & Candidate Marketing Specialist to grow Wing’s top-of-funnel talent pipeline by elevating our employer brand and driving consistent candidate engagement. This role focuses on brand storytelling, recruitment content, and partnerships with schools, job boards, and referral networks — ensuring that Wing remains visible and attractive to high-quality talent across markets.

Qualifications

• Minimum 2–3 years of experience in employer branding, marketing, or recruitment communications
• Strong understanding of social media marketing, campaign management, and brand positioning
• Excellent written and visual storytelling skills; ability to craft compelling narratives for candidate audiences
• Experience working with creative tools and analytics platforms (Canva, Meta Ads, Google Analytics, or equivalent)
• Collaborative mindset with the ability to work across departments (TA, HR, Ops)
• Strong organizational and project management skills
  
  
  

Preferred Skills

• Experience in BPO, startup, or fast-scaling recruitment environments
• Background in content creation, digital marketing, or community partnerships
• Familiarity with recruitment platforms and CRM tools (e.g., HubSpot, Workable, LinkedIn Recruiter)
  
  
  

Department: Talent Marketing

Work Setup: Remote / Hybrid

Compensation: PHP 30,000–45,000/month (based on experience and performance)

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Key Responsibilities

• Execute employer branding initiatives that position Wing as an employer of choice for remote professionals
• Develop and distribute content campaigns (videos, graphics, posts, success stories) highlighting company culture, employee growth, and client impact
• Build and manage partnerships with universities, training programs, job boards, and talent networks to expand candidate reach
• Collaborate with Talent Acquisition and HR to ensure all candidate-facing touchpoints reflect brand consistency and professionalism
• Manage and optimize referral campaigns and ambassador initiatives to drive organic lead generation
• Track key recruitment marketing metrics (CTR, application conversion, referral participation, partner yield)
• Support the creation of career page content, testimonials, and brand materials for digital and physical use
• Coordinate with design and video teams to produce branded recruitment visuals, reels, and highlight campaigns
  

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