Email Marketing And CRM Specialist

Email Marketing Specialist — Join Us at Miss Amara!

We’re looking for a creative, data-driven Email Marketing Specialist to help us transform the way rugs are sold online!

About Us

At Miss Amara, we’re reimagining the rug-buying experience through bold innovation, industry-first tech, and a customer-obsessed mindset. Since launching in 2014, we’ve grown fast, earning national recognition including AFR Fast 100 (2022), Best Retail Marketing and Best Medium Online Retailer at the National Retail Awards (2023), and Best Online Retail Marketing at the Australia Post ORIA Awards (2023). With free returns, free styling advice, and cutting-edge virtual tools, we’re changing the game, and loving every minute of it.

We live by our values every day:

• We care about people (our team, our customers, our partners, our manufacturers), the environment, what we sell, and how we sell it.
• Be transparent in our communication and always share a true picture of our business.
• Keep it simple in our systems, processes, and customer experience.
• Fast. Test. Learn. Adapt. to make quick, informed decisions and stay ahead.
• Best in Class in delivering an exceptional, uncomplicated journey to buying your dream rug online.

If you want to work in a team that blends high standards with genuine care, you’ll feel at home here.

About the role

As our Email Marketing Specialist, you’ll be the driving force behind Miss Amara’s email, SMS, and push notification strategy. You’ll completely own key performance metrics; From open and click rates to revenue captured, and will constantly test, learn, and refine to deliver results that wow.

This role requires a mix of creativity and analytical thinking, plus a strong understanding of customer behaviour in the e-commerce space.

Key Responsibilities

• Lead Miss Amara’s email, SMS, and push marketing strategy, owning performance metrics such as open rate, click rate, unsubscribe rate, and revenue per recipient.
• Build, test, and refine automation flows and segmentation to improve customer journeys beyond basic welcome and abandonment flows.
• Own and schedule all campaign sends, ensuring every message is on-brand and in the Miss Amara tone of voice.
• Collaborate with the Content and CX teams to improve communication touchpoints, incorporating NPS feedback to refine strategy.
• Develop content briefs for the Creative team using data-driven insights to continuously enhance performance.
• Run A/B tests to determine the highest-performing elements — including subject lines, CTAs, imagery, and layout.
• Partner with Product and Sales teams to ensure high-priority or promotional stock gets the right visibility.
• Report regularly on campaign and flow performance, offering insights and actionable recommendations.

Skills & Experience

• Minimum 2 years’ experience in performance-based email marketing for eCommerce.
• Experience with copywriting and a strong sense of brand voice.
• Strong understanding of digital marketing principles and how to inspire action through empathy and insight.
• Excellent communication and collaboration skills, with the confidence to clarify unclear briefs or create your own when needed.
• Exceptional prioritisation and time management, thriving in a fast-paced environment with multiple stakeholders.
• Experience with Klaviyo or Netcore (highly desirable).
• Strong CRM knowledge — including segmentation, contact tagging, integrations, APIs, and product feeds.
• Proficiency with Gmail, Google Sheets/Excel, Slack, and other digital collaboration tools is a plus.

If this sounds like your kind of role, we’d love to hear from you! Apply now and let’s create something amazing together.