Email Marketer

Job Description:

We are seeking an Email Marketer to support a growing faith-based media and storytelling brand through high-performing email campaigns, subscriber engagement, and retention-focused communication.

This role is designed to take ownership of email campaign execution, audience segmentation, automation workflows, and performance optimization so the founder and creative team can stay focused on content, storytelling, and community growth.

The ideal candidate should combine strong email copywriting skills, audience understanding, and analytical thinking to create campaigns that drive engagement, nurture subscribers, and increase participation across content releases, launches, and community initiatives.

This is not just a campaign scheduling role. The ideal hire should understand how to craft emotionally resonant messaging, structure retention-focused email flows, and improve performance through testing, segmentation, and data-driven iteration.

Experience with mission-driven brands, storytelling-focused content, or faith-based messaging is a strong advantage.

Key Responsibilities:

Email Campaign Strategy & Execution

• Plan, build, and execute email campaigns tied to product launches, video releases, and community engagement initiatives
• Create campaign calendars aligned with content and marketing priorities
• Manage campaign scheduling, QA, and deployment across email platforms
• Ensure campaigns are delivered accurately and on time

Copywriting & Audience Engagement

• Write emotionally engaging, conversion-focused email copy
• Adapt messaging tone to align with the brand’s storytelling and mission-centered communication style
• Develop subject lines, CTAs, and messaging angles designed to improve engagement and conversion
• Support audience nurturing through thoughtful and relevant communication

Audience Segmentation & Automation

• Build and manage audience segmentation strategies to improve targeting and engagement
• Develop automated workflows for onboarding, lead nurturing, retention, and re-engagement
• Support subscriber lifecycle management through behavior-based email flows
• Continuously optimize segmentation and automation performance

Analytics & Performance Optimization

• Monitor email performance metrics including open rates, CTRs, conversions, and subscriber engagement
• Conduct A/B testing across subject lines, messaging, and campaign structures
• Analyze campaign performance and identify optimization opportunities
• Provide actionable recommendations to improve retention and engagement

Subscriber Growth & Deliverability

• Support subscriber list growth and audience engagement initiatives
• Maintain email deliverability best practices and compliance standards
• Monitor list hygiene, unsubscribe trends, and engagement quality
• Help maintain healthy sender reputation and campaign performance

Cross-Functional Collaboration

• Collaborate with creative and marketing teams to align messaging, visuals, and campaign timing
• Coordinate with content and production teams around launches and release schedules
• Ensure consistency across email communication and broader brand storytelling

Qualifications:

Required

• 3+ years of hands-on email marketing experience
• Strong experience building and executing email campaigns from strategy through deployment
• Strong copywriting skills with the ability to write emotionally engaging and conversion-focused messaging
• Experience with email marketing platforms such as Klaviyo, Mailchimp, ConvertKit, or similar tools
• Experience building segmentation strategies and automation workflows
• Experience supporting content-driven, storytelling-focused, or creator-led brands
• Experience with retention marketing and subscriber lifecycle management
• Strong analytical mindset with experience interpreting email campaign performance metrics
• Experience conducting A/B testing and performance optimization
• Experience collaborating closely with creative teams and content calendars
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Strong communication skills and comfort working in a remote environment

Preferred

• Experience in media, publishing, or performance marketing environments
• Familiarity with faith-based, mission-driven, or community-centered brands