E-commerce Growth And Marketing Specialist

Position Summary

We are seeking an entrepreneurial, KPI-driven E-commerce Growth & Marketing Specialist to help scale our brand. This is not a passive task-taking role or a simple "ad manager" position. We are looking for an active growth operator who deeply understands customer psychology, paid acquisition, conversion rate optimization (CRO), and email/SMS database marketing.

The ideal candidate is a proactive system-builder who leverages modern AI marketing tools to move fast, tests creatives relentlessly, and is obsessed with driving measurable revenue metrics (AOV, LTV, ROAS, and CR).

Schedule

• Williamsburg, VA (EDT) - schedule to be confirmed during interviews

Target Focus

• Scaling our brand over the next 12 months as we transition from a single-product company into a complete, comprehensive "carry-system" brand.

Core Responsibilities

Paid Acquisition & Digital Marketing

• Meta Ads Management: Set up, monitor, and optimize paid acquisition campaigns to maintain a healthy ROAS and manageable Customer Acquisition Costs (CAC).
• Creative Pipeline: Coordinate basic graphic design, leverage AI tools, and collaborate on high-converting social and video ad creatives.
• Affiliate & Influencer Growth: Research, reach out to, and onboard niche creators and affiliates to build a community of brand advocates.

Customer Retention & Lifecycle Marketing (Klaviyo)

• Email & SMS Automations: Design, build, and optimize automated flows (Welcome series, Abandoned Cart, Post-Purchase cross-sells, Win-backs).
• Campaign Management: Execute weekly newsletters and promotional SMS campaigns targeting segment-specific lists to boost repeat customer rates.

Shopify Optimization & CRO

• System Design: Build out bundle systems, upsell configurations, and tiered pricing structures within Shopify to aggressively grow Average Order Value (AOV).
• Conversion Rate Optimization: Constantly test and improve product page copy, UX elements, and checkout paths to reduce cart abandonment.

Performance Analytics & Weekly Reporting

• Maintain clean analytics dashboards and provide consistent weekly reports on core metrics: Revenue Growth, Conversion Rates, AOV, ROAS, and Subscriber Database health.

Non-Negotiable Technical Stack Requirements

• Shopify: Advanced proficiency with product setups, theme apps, bundle/upsell plugins, and landing page builders.
• Klaviyo: Hands-on experience building complex, segmented email and SMS automation flows.
• Meta Ads Manager: Experience launching, structuring, and scaling paid advertising campaigns.
• AI Tool Integration: Proficiency utilizing AI tools (e.g., Midjourney, ChatGPT, Canva Magic, CapCut, or copy generators) to scale creative and copy output.

Primary KPI Categories & Metrics

• Revenue Growth: Monthly website revenue, revenue generated from email/SMS campaigns, and upsell/bundle performance.
• Website Performance: Conversion rate (CR) improvement, Average Order Value (AOV) growth, and checkout/cart abandonment reduction.
• Marketing Performance: ROAS improvement, CAC management, and ad creative testing velocity.
• Customer Growth: Email/SMS subscriber growth, repeat customer percentage, affiliate/influencer onboarding, and review generation.
• Execution & Communication: Weekly reporting consistency, proactive system building, and task responsiveness.

Independent Contractor Perks

• Permanent Work from Home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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