Direct Marketing Specialist

The Direct Marketing Specialist is responsible for assisting the Loyalty & Direct Marketing Manager with managing and reporting on all communications channels, including Email, SMS, and Loyalty programs. Additionally, this role supports the development and execution of loyalty marketing campaigns, collaborating with the Loyalty & Direct Marketing Manager and Merchandising teams to coordinate offers and ensure alignment with the loyalty strategy. Please note that this role is a 100% permanent work-from-home employment.

Benefits & Perks

• Permanent Work from Home
• Government Mandated Benefits & Contributions
• Health Insurance Coverage

Schedule:

• Mondays to Fridays, 8:00 am to 5:00 pm (Australian Eastern Time), with a 1-hour unpaid lunch (40 hours per week)

Responsibilities include, but are not limited to:

• Providing administrative and coordination support to the Loyalty & Direct Marketing Manager in the management of email, SMS, and loyalty partnerships as well as measuring their impact and key metrics.
• Responsible for the daily management and execution of email and SMS marketing campaigns to engage audiences and drive sales.
• Implement personalisation strategies to enhance customer engagement and campaign performance.
• Conduct A/B testing to refine email marketing strategies based on insights and analytics.
• Provide detailed post-campaign reporting, analyzing campaign outcomes, and identifying opportunities for improvement.
• Supporting the development and execution of loyalty marketing models and campaigns.
• Manage the production, scheduling, and deployment of all email communications associated with loyalty campaigns to drive revenue and optimize future campaigns.
• Oversee audience segmentation strategies based on insights gathered across all channels (email, social, paid media, and customers).
• Coordinate creative assets with the design team to ensure all email content is correct and consistent.
• Maintain and manage various email and SMS automated flows and lifecycle campaigns.
• Utilize Klaviyo's features to create personalized and targeted email campaigns, automations, and segmentation.
• Other tasks as required.

Qualifications:

• Experience in Marketing, Communications or related fields.
• 2+ years’ experience in a direct marketing role or similar position.
• Experience with email and SMS marketing platforms such as Klaviyo and Attentive.
• Familiarity with A/B testing methodologies and audience segmentation strategies.
• Experience with post-campaign analysis and reporting.
• Proven track record of executing successful email and SMS marketing campaigns.
• Excellent written and verbal communication skills in English.
• Knowledge of loyalty marketing principles and strategies.
• Proficiency in email marketing platforms and tools, preferably Klaviyo.
• Strong analytical skills and attention to detail.
• Ability to coordinate and collaborate effectively with cross-functional teams.

Values:

Our client's company values are integral to their culture and success. We expect that you embrace their core values, with behaviours and actions that:

• Delight the Customer
• Focus on the Process
• Take responsibility
• Learn Grow, and Develop
• One Team Together

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Reminder:

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.