Digital Marketing Specialist

Overview

We are looking for a proactive and creative Digital Marketing Specialist to drive our email campaigns and social media presence. You will work closely with our CEO and engineering team to execute multi-touch marketing strategies and build consistent brand engagement across multiple platforms.

Schedule:

• Monday to Friday, 8 am to 1 pm Eastern Time, flexible on remaining hours (40 paid hours per week)

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Responsibilities

• Write and execute email marketing campaigns including drip sequences and multi-touch campaigns
• Coordinate with the engineering team to set up email automations in Salesforce
• Monitor email campaign metrics and attribution to measure effectiveness
• Manage Facebook and Instagram accounts with 2-3 posts per week
• Manage social media content calendar and workflow in Notion
• Post in private Facebook groups using (owners personal account) to generate handyman service recommendations, awareness, and community engagement.
• Create graphics and visual content using Canva
• Segment customer database into prospects, customers, and past customers
• Get campaign approval from the CEO before execution
• Track and report on social media engagement and performance

Requirements

• Proven familiarity with social media policies and community standards across Meta (Instagram and Facebook) X (Twitter), TikTok, and LinkedIn. Deep understanding of digital etiquette and platform norms, ensuring brand interactions are professional and context-appropriate.
• At least three years of Digital Marketing experience
• Proven experience with email marketing and drip sequence campaigns
• Familiarity with Salesforce (basic level sufficient)
• Social media management experience, particularly Facebook and Instagram
• Proficiency in Canva for graphic design and content creation (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Experience with Notion or similar workflow management tools
• Strong written communication skills for email and social content
• Ability to work collaboratively with technical teams
• Understanding of campaign segmentation and basic marketing metrics
• Self-directed and able to work independently with minimal supervision
• Must be organized and willing to help build a process for our marketing machine

Scope

• Remote work using personal equipment and internet connection
• Direct reporting to the CEO with a high level of autonomy
• Opportunity to expand into SEO, blog writing, and web development (Webflow) as skills develop
• Small company environment with simple, straightforward marketing needs
• Certainly, there is focus on execution, but the candidate should be able to help set up a strategy around basic brand consistency for posts, social media strategies with campaigns
• We like creative people who want to proactively propose ideas, campaigns, and show initiative.

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.

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