Digital Marketing Specialist SaaS B2B

We want you to see first why this opportunity stands out and why it could be a great fit for you.

Independent Contractor Perks

HMO Coverage for eligible locations

Permanent work from home

Immediate hiring

Steady freelance job

Job Overview

We are looking for a skilled Digital Marketing Specialist to manage and optimize performance marketing campaigns for SaaS and B2B products. The ideal candidate has hands-on experience with paid advertising, email marketing, and conversion optimization, along with strong analytical skills to drive measurable results. This role is fully remote and requires availability during US Eastern business hours

Job Highlights

Hourly Rate: The equivalent of $10.00 USD per hour in the applicant’s local currency

Schedule: Monday to Friday, 9:30am to 6:30pm UAE time with an hour unpaid break

Work Arrangement: Work from home

Contract: Independent Contractor

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads, including account setup, targeting, creative testing, scaling, and ongoing performance monitoring.
• Implement and manage email marketing campaigns, including automated flows and newsletters, from strategy to execution.
• Monitor, analyze, and optimize conversion funnels and landing pages to improve leads, sign-ups, and overall campaign ROI.
• Implement and maintain tracking and attribution systems, including GA4, ad pixels, and events; troubleshoot issues in collaboration with developers.
• Conduct market, competitor, and customer analysis to inform campaign strategy and budget allocation.
• Develop budget optimization strategies to ensure the best possible ROI across all marketing channels.
• Collaborate with product and sales teams to align marketing campaigns with business goals and customer needs.
• Continuously test and improve campaign messaging, creative, and offers to maximize performance.
• Produce reports and insights for stakeholders, including campaign performance, attribution, and recommendations for growth

Requirements

• 2–4 years of experience in digital marketing, preferably in SaaS or B2B industries.
• Strong hands-on experience with Google Ads and Meta Ads (setup, optimization, scaling, remarketing).
• Experience with email marketing, including automated flows and newsletter campaigns.
• Proficient in tracking, analytics, and attribution tools (GA4, ad pixels, conversion events).
• Solid understanding of conversion optimization, landing pages, and funnel analysis.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience performing market, competitor, and customer analysis.
• Ability to manage multiple campaigns and projects independently, meeting deadlines and performance goals.
• Excellent written and verbal communication skills.
• Familiarity with SaaS product marketing and B2B sales cycles is preferred.

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.