Digital Marketing Specialist - Content Email And Web

What You’ll Actually Do

Email and campaign delivery

• Turn campaign and lifecycle briefs into written, designed, built and quality-checked emails.
• Create email content for automated customer journeys designed by the Marketing Manager.
• Build and maintain reusable email templates and content modules.
• Schedule campaigns and check links, tracking, segmentation, mobile layouts and approvals.
• Update automation content based on performance and customer behaviour.

Website, landing pages and CRO

• Build, edit and publish landing pages in our CMS, from concept through to live.
• Improve layouts, messaging and user journeys to lift conversion.
• Run A/B tests across headlines, layouts, CTAs, offers and pages.
• Analyse results and turn the numbers into actual changes, not just a slide.
• Find friction in the digital customer journey and fix it.

Paid advertising and social copy

• Write digital ad copy and design ads built to earn the click and the conversion, not just the impression.
• Adapt and resize creative across channels and placements.
• Support coordinated campaigns across email, web, landing pages and paid media.

Customer proof and content repurposing

• Turn reviews, installs, testimonials and case studies into reusable content for email, ads, landing pages and organic search.
• Work with Sales to surface common questions and objections, then turn them into better content and conversion journeys.

SEO and AEO

• Create and optimise content to improve organic search visibility.
• Build content with AI search and Answer Engine Optimisation in mind.
• Identify content opportunities based on customer intent, search behaviour and commercial value.

Design and digital production

• Design emails, landing page sections, static ads and simple campaign assets.
• Work confidently within established brand guidelines and templates.
• Produce polished work independently, and know when to call in specialist design support.

Tracking and reporting

• Use GA4, CRM, email and ad platform data to understand how your work is performing.
• Create and manage campaign links and UTMs.
• Check forms, links and conversion tracking work before campaigns launch.
• Maintain simple reporting across email, landing pages, content and CRO tests.

Who This Role Suits

• Youve got a few years under your belt and a portfolio that proves you can ship.
• Youre comfortable opening Figma or Canva, and comfortable opening a CMS.
• Youve built a landing page start to finish, watched the conversion rate move and immediately started thinking about what youd split test next.

You dont want to spend your week writing briefs for other people.

You like being able to say "I made that." And better: "it worked."

Most importantly, you want more ownership than youre getting right now. Theres plenty of it here.

What We’re Looking For

• 2+ years in digital marketing, content or growth marketing, agency or in-house.
• Strong copywriting, with examples across email, web, landing pages or digital ads.
• Working design skills in Figma, Canva or similar.
• Confidence in a CMS such as WordPress, Webflow, Shopify or similar.
• Ability to independently edit, build and publish digital content.
• Familiarity with Google Analytics and digital performance metrics.
• Experience running basic A/B tests, or the ability to pick it up fast.
• An understanding of SEO and genuine interest in AI search and AEO.
• Commercial curiosity and an interest in why people convert.
• A self-starter who spots the opportunity and takes action on it.
• Tertiary qualifications in Marketing, Communications or similar, or equivalent practical experience.