Digital Marketing Specialist Colombia

Our Company

At DOXA, we are dedicated to connecting businesses with top-tier talent across various industries. Our mission is to deliver innovative solutions that drive exceptional outsourcing services, enabling companies to expand their teams and grow their operations seamlessly.

What sets DOXA apart is our commitment to fostering a vibrant and supportive team culture. Join us and be part of a culture that prioritizes your happiness and well-being, ensuring you thrive both personally and professionally.

The Role

We're seeking a Digital Marketing Specialist. This role is designed for a mid-level marketing professional ready to make a direct impact for our UK-based client, Pacific Growth, a globally distributed digital marketing consultancy specializing in paid search, paid social, and analytics. You'll play a key role in executing and optimizing digital marketing campaigns, analyzing performance data, managing reporting processes, and identifying growth opportunities across multiple client accounts.

Location: Must be in Colombia – Remote.

Environment: Colombian and International Teams.

Language: Advanced English (B2+ - C1).

Timezone: Monday to Friday.

Contract: Non-fixed Term Colombian Contract.

Requirements

What We’re Looking For

• 3–5 years of hands-on digital marketing experience in an agency or in-house performance marketing environment
• Strong experience managing Google Ads campaigns directly — not just supporting senior team members
• Working knowledge of Meta Ads Manager; LinkedIn Campaign Manager experience is a strong plus
• Strong analytical and reporting skills using GA4, Looker Studio, Google Sheets, and Excel
• Experience creating clear, client-ready reporting and performance summaries
• Comfortable working independently and managing priorities in a remote environment
• Strong written English and ability to communicate clearly with distributed teams
• Detail-oriented, proactive, and highly organized
  
  

Nice to Have

• Experience with Supermetrics, Funnel.io, Adzviser, or similar reporting connectors
• Google Ads, GA4, or Meta certifications
• Exposure to B2B and lead-generation accounts
• Familiarity with CRO principles and landing page optimization
• Experience with ecommerce or Shopify accounts
• Understanding of copywriting frameworks such as PAS, AIDA, or jobs-to-be-done
  
  

Tools You’ll Use Regularly

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Google Sheets & Microsoft Excel
• Slack, Loom, Google Meet, and Notion
  
  

Education: Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.

Experience: 3–5 years of hands-on experience in digital marketing, preferably within an agency or performance marketing environment, with direct responsibility for campaign management.

Skills: Strong experience managing Google Ads campaigns (Search, Performance Max, and Display); working knowledge of Meta Ads Manager; familiarity with LinkedIn Campaign Manager; proficiency using GA4, Looker Studio, Google Sheets, and Microsoft Excel; experience creating client-ready reports and performance summaries; ability to work independently in a remote environment.

Characteristics: Analytical, proactive, detail-oriented, highly organized, collaborative, adaptable, and able to communicate effectively with distributed teams in a fast-paced environment.

Responsibilities

Campaign Management (Primary Focus)

Google Ads

• Manage and optimize Google Ads campaigns across Search, Performance Max, and Display
• Conduct keyword research, search term analysis, negative keyword management, and bid/budget optimizations
• Test and iterate ad copy and campaign structures to improve performance
• Monitor pacing, performance trends, and optimization opportunities across accounts
  
  

Meta Ads

• Support Meta (Facebook/Instagram) campaign management including audience builds, creative testing, placement optimization, and performance analysis
  
  

LinkedIn Ads

• Assist with LinkedIn Campaign Manager execution for B2B and lead-generation clients, including audience targeting, lead forms, and campaign testing
  
  

Reporting & Analysis (Secondary Focus)

• Build and maintain client reporting dashboards in Looker Studio
• Pull and analyze campaign data on weekly, monthly, and quarterly cadences
• Identify trends, anomalies, and optimization opportunities across accounts
• Prepare clear, client-ready reporting deliverables including dashboards, reports, and written summaries
• Audit and troubleshoot GA4 events, conversion tracking, UTM parameters, and attribution discrepancies
• Surface growth opportunities and performance recommendations based on campaign data
  
  

Collaboration & Communication

• Work closely with the founder and internal team on campaign strategy and account performance
• Draft client-facing updates, reporting notes, and talking points for review calls
• Collaborate asynchronously with UK leadership and support US-based client accounts
• Proactively flag issues, communicate risks early, and document findings/process improvements
• Client communication exposure will grow over time, but this role is initially more execution and reporting focused than client-facing.

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