Digital Marketing Specialist 24N25

As a Digital Marketing Specialist, you will play a vital role in the creation and execution of online marketing strategies to drive growth and enhance our brand presence across digital platforms. Your expertise in various digital marketing channels, including SEO, SEM, email marketing, social media, and content creation, will be crucial in attracting new users and retaining existing ones. You will be responsible for developing creative campaigns that resonate with our target audience, analyzing campaign performance data to make informed decisions, and adjusting strategies as needed to achieve optimal results. In this dynamic and fast-paced environment, your ability to adapt to new trends and technologies will ensure the success of our digital marketing initiatives. Join our team to lead us in expanding our reach and impact in the digital world.

Responsibilities

• Develop and implement comprehensive digital marketing strategies and plans.
• Conduct regular analyses of market trends to identify new opportunities.
• Manage and optimize multiple digital marketing campaigns across various channels.
• Collaborate with design and content teams to create engaging marketing materials.
• Monitor and report on campaign performance and provide actionable insights.
• Utilize data analytics tools to track and measure the effectiveness of marketing efforts.
• Stay abreast of emerging digital marketing trends and technologies.
• Coordinate with cross-functional teams to ensure seamless campaign execution.
• Oversee the management of our social media platforms and increase brand awareness.
• Optimize website content and SEO to improve rankings and drive organic traffic.
• Foster relationships with external vendors and agencies for campaign support.
• Develop and maintain a calendar for content and campaign timelines.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing and campaign management preferred.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in using SEO tools, Google Analytics, and social media platforms.
• Excellent analytical skills to track and interpret digital marketing performance.
• Ability to develop creative, engaging, and innovative marketing campaigns.
• Strong communication skills, both written and verbal, are essential.
• Experience with email marketing platforms and content management systems.
• Ability to work independently and manage multiple projects simultaneously.
• High attention to detail and accuracy in a fast-paced environment.