Digital Marketing Specialist 12N25

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team and drive our online marketing initiatives. The ideal candidate will have a passion for digital marketing and possess the ability to implement innovative strategies that enhance our brand presence and generate measurable outcomes. You will work collaboratively with cross-functional teams to develop, manage, and optimize digital campaigns across various platforms. If you have a proven track record in executing successful digital marketing campaigns and a knack for leveraging the latest digital trends, then this is the perfect opportunity for you. Join us and play a pivotal role in strengthening our digital footprint and connecting with our target audience.

Responsibilities

• Develop and execute innovative digital marketing strategies across multiple platforms.
• Collaborate with content creators to produce engaging digital content.
• Manage and optimize PPC campaigns for increased ROI and conversion rates.
• Analyze market trends to identify opportunities for growth and brand enhancement.
• Oversee the planning and execution of digital marketing campaigns.
• Maintain and update the company's website to improve user experience and SEO.
• Utilize analytics tools to monitor campaign performance and derive insights.
• Work with the sales team to align marketing strategies with business goals.
• Develop email marketing campaigns to nurture leads and engage customers.
• Manage social media channels to boost brand awareness and follower engagement.
• Stay updated with industry trends and emerging digital marketing technologies.
• Provide reporting and analysis on key performance indicators and marketing metrics.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience in digital marketing or related roles.
• Proven ability to execute successful digital marketing campaigns across platforms.
• Proficiency in using digital marketing tools such as Google Analytics and SEO tools.
• Excellent written and verbal communication skills with a creative flair.
• Strong analytical skills for interpreting data and making data-driven decisions.
• Ability to work collaboratively in a team environment and manage multiple projects.