Digital Marketing Executive

We are seeking a creative and driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a keen eye for detail. They will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. The Digital Marketing Executive will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. They must work closely with other team members to ensure the marketing goals are aligned across the organization and met with success. If you have a strong understanding of current marketing tools and strategies and are eager to apply them in a fast-paced environment, we would like to meet you.

Responsibilities

• Develop and implement digital marketing strategies to achieve company objectives.
• Manage all digital marketing channels including SEO, PPC, social media, and email.
• Create and manage content for the company's website and social media platforms.
• Identify trends and insights to optimize marketing spend and performance.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report performance of all digital marketing campaigns.
• Research and analyze market trends, competitor movements, and customer behavior.
• Oversee and approve marketing material, from website banners to hard copy brochures.
• Monitor website traffic and lead the transformation of visits into sales prospects.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Stay up-to-date with the latest technology and best practices in digital marketing.
• Work within budget constraints to effectively allocate marketing resources.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven working experience in digital marketing or a related field.
• Experience with B2C social media, Google Adwords, and email campaigns.
• A strong understanding of SEO and web traffic metrics is essential.
• Proficiency in online marketing tools and software, such as Google Analytics.
• Excellent communication, analytical, and problem-solving skills are necessary.
• The ability to quickly adapt to changing company needs and market conditions.