Digital Marketing And Operations Coordinator

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Digital Marketing & Operations Coordinator

🆔 Job ID: CRYDEE1

🏢 Industry: Home Services / Digital Marketing

🌎 Location: LATAM / South Africa / Egypt / PH (Excellent English is required)

🕒 Job Status: Full Time

⏰ Work Schedule: Monday through Friday, flexible schedule between 6:00 AM and 6:00 PM CST, with schedule flexibility required to work 8 to 12 hours per day as needed

💰 Salary: $8 - $12 per hour

🚀 Target Start Date: ASAP

ROLE OVERVIEW

About the Client

The client is a fast growing garage door repair and installation company serving residential customers across New York. Their mission is to deliver exceptional service while continuously expanding their market presence through innovative digital marketing and operational excellence. They are looking for a proactive professional who is excited to help scale the business, improve processes, and contribute to long term growth alongside a highly driven leadership team.

About the Role

The client is seeking an experienced Digital Marketing & Operations Coordinator to take ownership of their digital marketing strategy while supporting key operational functions. This role is primarily focused on paid advertising, lead generation, website optimization, SEO, and marketing performance, while also assisting with CRM management, scheduling, customer communication, and business operations. The ideal candidate is highly analytical, organized, self driven, and capable of managing multiple priorities with minimal supervision.

Key Responsibilities

Digital Marketing & Lead Generation

• Build, launch, manage, and optimize Google Ads campaigns, including Search, Performance Max, and Local Services Ads.
• Create, manage, and optimize Microsoft Bing Ads and Meta advertising campaigns across Facebook and Instagram.
• Continuously improve campaign performance by increasing conversions while reducing cost per lead.
• Perform keyword research, competitor analysis, and ongoing campaign optimization.
• Create and optimize landing pages and marketing funnels.
• Implement conversion tracking and monitor campaign analytics.
• Track advertising budgets, ROI, and key marketing metrics.
• Prepare weekly marketing performance reports with actionable insights.

Website & SEO Management

• Maintain and update the company website.
• Improve website SEO, speed, and overall performance.
• Optimize landing pages to maximize lead conversion.
• Maintain website content and user experience.
• Monitor website health and identify opportunities for improvement.

Operations & CRM Management

• Support daily business operations and workflow improvements.
• Manage scheduling, dispatching, and technician coordination.
• Handle customer inquiries and maintain clear communication throughout the service process.
• Utilize CRM systems, preferably Housecall Pro, to manage leads, estimates, invoices, job scheduling, and customer records.
• Build reports and assist with workflow automation.

Customer Experience

• Respond to inbound leads and inquiries.
• Schedule appointments and coordinate customer communications.
• Follow up on pending estimates and recover unsold opportunities.
• Deliver an outstanding customer experience from first contact through project completion.

Qualifications & Skills

Must Have

• 5 or more years of experience managing Google Ads campaigns.
• 5 or more years of experience managing Meta Ads campaigns.
• Experience with Microsoft Bing Ads.
• Strong knowledge of SEO principles and website optimization.
• Experience with Google Analytics and conversion tracking.
• Experience creating and optimizing landing pages.
• Experience using CRM platforms with the ability to quickly learn Housecall Pro.
• Excellent written and spoken English with outstanding communication skills.
• Strong organizational and time management skills.
• Ability to work independently with minimal supervision.
• Experience managing multiple projects and priorities simultaneously.

Preferred

• Experience with WordPress.
• Experience using Housecall Pro.
• Experience within home service industries such as garage doors, HVAC, plumbing, electrical, roofing, or home improvement.
• Experience with lead generation, call tracking, and marketing automation.
• Experience supporting operational workflows, scheduling, or dispatching.

Personality Traits

• Growth oriented with a genuine desire to help scale the business.
• Highly proactive and self motivated.
• Data driven and analytical.
• Resourceful problem solver.
• Adaptable and eager to learn new systems.
• Comfortable wearing multiple hats in a growing company.
• Strong sense of ownership and accountability.
• Customer focused with excellent attention to detail.

Schedule

• Full time position.
• Flexible schedule based on business needs.
• Candidates should be available to work between 8 and 12 hours when required.
• Occasional evening or weekend availability may be needed to support business operations.
• Flexibility to respond to urgent operational matters when necessary.

Success Measures

• Increase qualified lead volume.
• Improve booking rates.
• Reduce cost per lead.
• Improve Google Ads return on investment.
• Increase website conversion rates.
• Maintain scheduling efficiency.
• Deliver an exceptional customer experience.
• Support continuous operational improvement.