Digital Marketing Analyst 04D25

A Digital Marketing Analyst plays a pivotal role in the strategic development and execution of digital marketing campaigns. Working closely with various departments, this specialist uses data-driven strategies to optimize campaigns and identify key performance indicators. They are analytical thinkers who thrive in rapidly shifting online environments, armed with technical expertise to interpret online behaviors. By understanding consumer dynamics, a Digital Marketing Analyst contributes extensively to increasing brand awareness, enhancing customer engagement, and driving sales through digital channels. Skilled in using a variety of analytical tools, these professionals ensure marketing effectiveness through thorough analysis, reporting, and strategic adjustments.

Responsibilities

• Analyze complex digital data to identify trends and patterns in customer interactions.
• Develop comprehensive reports and dashboards to present key insights and recommendations.
• Collaborate with creative teams to ensure data aligns with marketing strategies.
• Monitor and report on the performance of digital campaigns regularly.
• Conduct A/B testing for email, social media, and digital advertising campaigns.
• Utilize analytics tools to track performance metrics and optimize campaigns effectively.
• Create marketing forecasts and presentations to communicate campaign progress and outcomes.
• Work with SEO tools and strategies to enhance content visibility and ranking.
• Provide insights and recommendations to improve digital marketing efficiency and performance.
• Stay updated with the latest trends and tools in digital marketing analytics.
• Coordinate with the technology team to implement tracking and reporting technologies.
• Assist in budget management by analyzing cost-effectiveness of various marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Analyst or a similar role.
• Proficiency in digital analytics tools such as Google Analytics, Omniture, etc.
• Strong understanding of SEO, social media, and PPC principles.
• Excellent analytical skills with the ability to create actionable insights.
• Competency in Microsoft Excel, with experience in data visualization tools.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects.