Digital Analyst

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

Are you a naturally analytical thinker who loves turning data into clear, actionable insights? Do you enjoy deep problem-solving and delivering work that directly shapes strategy and performance?

As an Digital Analyst, you will be responsible for executing high-quality analytical and strategic Digital deliverables across a portfolio of clients. This role is focused on hands-on analysis, research and insight generation, supporting the development of Digital strategies that are evidence-based, commercially sound and aligned with client objectives.

You will work closely with the Digital Analysts Project Manager, who will own planning, prioritisation and workflow, allowing you to focus on what you do best: producing rigorous, insightful Digital outputs. This is a production role, where attention to detail, analytical depth and consistency of delivery are critical.

Responsibilities

• Reporting to the Digital Analysts Manager and working closely with the Digital Analysts Project Manager to deliver Digital analyses and strategic outputs across multiple client accounts.
• Executing a wide range of analytical Digital tasks, including:
• Technical Digital audits
• Content audits and gap analysis
• Backlink and authority analysis
• Keyword research and intent mapping
• Competitive landscape analysis
• Digital strategy inputs and recommendations
• Traffic, engagement and conversion analysis
• Translating briefs, scopes and objectives into accurate, insightful analyses aligned with client goals and business priorities.
• Producing clear, structured and well-documented outputs that meet agreed quality standards, templates and delivery guidelines.
• Identifying trends, risks, opportunities and insights within data, and articulating their strategic implications clearly.
• Collaborating with Digital Consultants/Strategists to ensure insights are actionable and aligned with execution plans.
• Responding proactively to feedback and refinement requests to continuously improve output quality.
• Flagging risks, blockers or scope concerns early to the Digital Analysts Project Manager to support smooth delivery.
• Maintaining strong attention to detail while managing multiple tasks and deadlines in parallel.
• Contributing to the ongoing evolution of the Digital Analysts function by suggesting improvements to methodologies, tools, templates and processes.

To be successful in this role, you will have

• A degree in digital marketing, business, analytics or a related field.
• A minimum of three (3) years’ experience in an Digital Analyst or similar analytical role within a digital marketing or Digital-focused environment.
• Strong understanding of Digital fundamentals and advanced analytical techniques, including:
• Technical, content and backlink audits using tools such as SEMrush, Ahrefs, Moz or similar;
• Keyword research, intent analysis and mapping;
• Competitive analysis and market benchmarking;
• Digital strategy recommendation building;
• Traffic, behaviour and conversion analysis using Google Analytics, Google Search Console, Similarweb and related platforms.
• Proven experience producing insight-driven deliverables rather than purely execution-based Digital tasks.
• Strong analytical thinking skills, with the ability to connect data points to commercial and strategic outcomes.
• Excellent attention to detail and a commitment to high-quality, consistent output.
• Strong time management skills and the ability to work effectively across multiple projects simultaneously.
• Experience working with project management tools such as Teamwork, monday.com or similar.
• Agency experience highly regarded.
• Experience using AI tools and automation to enhance analysis efficiency is highly regarded.
• Ability to work independently while collaborating effectively within a fast-paced, hybrid team environment.
• A positive, curious and solutions-focused mindset.

The Perks

• Work from Home 🏠
• Ten days Paid Personal leaves (Vacation leaves, etc) 🌴
• Paid Public Holidays
• HMO 💊
• Career Development and Training Programs 🚀
• Service recognition awards 🏅
• Get together drinks/food social 🎉
• Our Commitment to You

We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.

Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency.

OMG is an equal opportunity employer committed to diversity and inclusion.

More on our Unique Culture

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected.

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie.
• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish.
• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers.

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together!