Digital Advertising Expert

Job Title: Digital Advertising Expert

Location: Fully Remote, Philippines

Rate: Competitive rate based on your skills and relevant experience

Schedule: Monday to Friday, Eastern Standard Time

Job Type: Full-Time

Job Description

As a Digital Advertising Expert, you need to have strong experience in paid acquisition (Meta, Google, LinkedIn). You will support lead generation for offshore hiring services, enhance search visibility, and continuously optimize marketing campaigns to improve performance and maximize ROI.

Requirements

• 2–4+ years of digital marketing experience, ideally in B2B or services.
• Proven experience running Google Ads and/or Meta campaigns for lead generation.
• Strong grasp of analytics (GA4, UTM tracking, lead quality analysis).
• Comfortable working remotely with a distributed team.
  
  

• Experience in HR tech / staffing / recruitment / EOR / BPO.
• Experience with HubSpot or similar CRM/marketing automation.
• Landing page builders (Webflow, WordPress, Leadpages).
• Familiarity with LinkedIn Ads.
  
  

• Paid Ads Management
• Plan, launch, and optimize ad campaigns across Google, Meta, and LinkedIn for lead gen.
• Work with the graphics team to build landing pages/ad funnels that convert.
• Manage A/B testing of copy, creative, and audiences.
• Monitor CPC, CPL, and lead quality; report on performance.
• Analytics & Reporting
• Set up and maintain tracking (GA4, Tag Manager, pixels).
• Build monthly performance reports with insights, not just numbers.
• Recommend experiments to improve MQL → SQL pipeline.
• Collaboration
• Work closely with sales/recruiting to understand ideal customer profile and messaging.
• Align campaigns with webinars, events, or new service launches.
• Suggest new channels and growth ideas as we scale.
  
  

• Must have excellent English communication skills.
• Has the ability to complete projects in a timely manner and quickly adjust to changing circumstances and embrace new technologies, processes, or methods.
• Great logical and verbal reasoning skills.
• Exceptionally detail-oriented.
• Exceptional problem-solving and information-processing skills.
• Ability to think outside the box.
• A great work ethic and interest in learning new concepts and growing with the job.
• Ability to work both independently and as part of a team.
• Must have their own work device (preferably a desktop or laptop) and a stable internet connection.
• Must be comfortable with using a time-tracking software for payroll purposes.
• Must be willing to undergo a background verification check during the final stages of the hiring process.
  
  

• A total of five paid vacation days per year (additional days can be taken unpaid).
• A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
• A paid 15-minute break for every 4 hours of work.
• Healthcare benefits after 2 months of full-time work.