CRM Campaign Specialist - 49908654753

Position : CRM Campaign Specialist

Work Hours (Client) : TBD (must be amenable to following CA/US timezones)

Pay Range : 1400 CAD - 2100 CAD/month (varies based on skill set and experience level)

Location of Search : Philippines, Latin America

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

A leading Canadian meal-kit and online grocery service, delivering fresh, delicious solutions that make it easier for members coast-to-coast to plan meals and shop in minutes. With more than 80,000 active subscribers, leverages best-in-class fulfillment, personalization, and retention strategies to help members enjoy exceptional meals and products every week.

We are seeking a CRM Specialist who can manage our weekly CRM execution rhythm while helping build the next generation of personalized journeys and automated programs. This role blends technical execution in Salesforce Marketing Cloud with campaign management, channel operations, troubleshooting, cross-functional communication, and a data-driven approach to driving order volume from our active customer base.

Duties and Responsibilities:

The CRM Specialist is responsible for managing The company’s CRM calendar, executing multi-channel weekly campaigns, optimizing automated journeys, coordinating with internal teams, and ensuring customer communications are accurate, timely, personalized, and performance-driven. You will be the central operator of our CRM ecosystem—powering Email, SMS, PUSH, Trustpilot, and NPS survey campaigns—and a key contributor to our retention and revenue targets.

Success in this role requires a blend of operational excellence, technical SFMC expertise, rigorous QA discipline, stakeholder coordination, and a passion for data, automation, and improving the customer lifecycle.

Key Responsibilities

1. Campaign & Calendar Management

• Own the weekly CRM marketing calendar across Email, SMS, PUSH, Trustpilot, and NPS survey sends.
• Ensure all campaigns follow workback schedules, meet deadlines, and align to retention and active-order goals.
• Prepare briefs, manage segmentation, validate targeting logic, and coordinate cross-functional assets and approvals.

2. Multi-Channel Campaign Execution

• Build and launch SFMC campaigns, including complex email builds, dynamic content, segmentation, Send Flow setup, and personalization logic.
• Execute weekly customer communications such as menu updates, promotional pushes, retention nudges, and operational notifications.
• Develop and deploy ad hoc CRM blasts, triggered messages, and behavioral programs that support marketing, product, and lifecycle initiatives.

3. QA, Compliance & Data Integrity

• Perform rigorous pre-send QA to ensure accuracy of copy, creative, links, menus, personalization, segmentation, and CASL compliance.
• Maintain data cleanliness within CRM segments and lead ongoing customer data integrity initiatives to unlock new campaign and automation opportunities.
• Ensure order, customer, and product data flows correctly into the CRM platform.

4. Automation, Journeys & Personalization

• Build and optimize multi-channel automated journeys in Salesforce Marketing Cloud Journey Builder and Automation Studio.
• Partner with tech/data teams to implement and enhance personalization capabilities across channels.
• Manage A/B and multivariate testing roadmaps—hypothesis development, setup, deployment, and analysis.
• Contribute to building and improving a campaign prioritization engine that ensures each member receives the right message at the right time through the right channel.

5. Stakeholder Collaboration

• Act as primary CRM liaison with Member Happiness, sharing weekly and upcoming CRM programs, offers, and potential customer impacts.
• Support issue resolution by providing timely updates, context, and mitigation plans when necessary.
• Work closely with Product, Technology, Analytics, Creative, and external partners to deliver high-quality programs on time.

6. Reporting & Performance Optimization

• Build and maintain performance dashboards in SFMC Intelligence, Looker, or internal tools.
• Analyze campaign and journey performance, reporting on KPIs such as active customer growth, lift vs. control, order volume, conversion, and channel engagement.
• Recommend optimization strategies for segmentation, messaging, personalization, and funnel improvements.

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelors Degree (ideally)

Experience: 2-5 years of related experience 

Required

• 2–5 years of CRM, lifecycle marketing, or digital marketing experience.
• At least 2 years of hands-on Salesforce Marketing Cloud experience, including Email Studio, Automation Studio, Journey Builder, and dynamic content.
• Strong understanding of customer data tables, schemas, and segmentation logic.
• Experience executing weekly multi-channel CRM campaigns end-to-end.
• Strong QA discipline and familiarity with CASL and email deliverability best practices.
• Excellent organizational skills, attention to detail, and ability to manage multiple priorities.
• Analytical mindset with experience interpreting data, building dashboards, and using insights to drive performance.
• Proficiency in Excel or Google Sheets.
• Strong written communication skills and stakeholder management experience.
• Entrepreneurial mindset and problem-solving ability.

Preferred

• Salesforce Marketing Cloud Email Specialist certification.
• Experience with Looker, Movable Ink, CDPs, Ada Proactive Selling, or equivalent tools.
• Experience implementing or managing MarTech platforms.
• Bilingualism (French–English).
• Passion for food and creating an exceptional customer experience.