Conversion Rate Optimization Specialist Shopify

Job Overview

Our client is looking for a data-driven CRO Specialist to lead website performance improvements across Shopify-based eCommerce sites. This role is unique in its focus on organic (SEO-driven) traffic, requiring a professional who can increase conversion rates without compromising search engine rankings.

Client Overview

A growth-focused eCommerce entity that prioritizes organic search as its primary traffic driver. They manage complex product structures and large catalogs, seeking to bridge the gap between high-volume SEO traffic and seamless user experience to maximize ROI.

Schedule

• Flexible during business hours, with required availability for occasional calls during Eastern Time (ET) business hours (35 hours per week)

Independent Contractor Perks

• Permanent work from home.
• Immediate hiring.
• Health Insurance coverage for eligible locations.

Responsibilities

• Performance Analysis: Use GA4 and CRO tools to identify conversion bottlenecks and user drop-off points specifically within organic traffic funnels.
• Independent Implementation: Execute CRO changes directly within the Shopify backend, including theme adjustments, layout improvements, and UX enhancements.
• Testing & Evaluation: Plan and run A/B and multivariate tests focused on landing pages, collection pages, and checkout flows.
• Catalog Optimization: Reorganize site structure, navigation, and product categorization to simplify complex journeys for sites with high product volumes.
• SEO Preservation: Ensure all optimizations enhance the user experience while strictly adhering to SEO best practices to protect organic rankings.
• Strategy & Reporting: Translate complex data findings into actionable UX recommendations and maintain detailed documentation of hypotheses and test results.

Requirements

• 3–5 years of experience in CRO, eCommerce optimization, or UX-focused digital marketing.
• Deep Shopify Expertise: Proven success in adjusting themes, templates, and navigation independently (no developer handoff required).
• Analytical Mastery: Advanced proficiency in GA4 for funnel analysis and behavior tracking.
• Testing Tool Proficiency: Experience with tools such as VWO, Optimizely, Convert, or AB Tasty.
• Technical Literacy: Working knowledge of HTML, CSS, and basic JavaScript for implementation and QA.
• SEO-Centric Mindset: Strong understanding of how site structure and internal linking impact organic search performance.

Qualifications

• Experience simplifying or reorganizing large-scale eCommerce catalogs (Highly Regarded).
• Background in UX research or behavioral psychology (Preferred).
• Familiarity with SEO tools like Google Search Console, Ahrefs, or SEMrush (Preferred).

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.