B2B Outreach Specialist Cold Email

Were looking for a data-driven B2B Outreach Specialist to own our clients cold email campaigns from strategy to execution. This is a high-impact role where youll directly fuel our clients growth by booking qualified meetings and generating new leads. You’ll combine your creative writing skills with smart, data-driven strategy to build campaigns that dont just get opened—they get responses.

What Were Looking For (Qualifications):

Proven experience in B2B cold email, demand generation, or a similar role where you wrote copy that generated responses.

Exceptional email copywriting and editing skills, with a portfolio of samples you can share.

A data-driven and analytical mindset; youre comfortable in spreadsheets and can draw insights from metrics.

Familiarity with cold outreach tools (like Apollo,Smartlead, Outreach, or similar).

Proactive, detail-oriented, and a fantastic communicator.

You stay on top of the latest trends and best practices in cold outreach.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

What Youll Do:

Campaign Strategy & Copywriting:

Dive deep into client websites and social media to understand their voice and ideal customer.

Write and A/B test multiple variations of compelling email sequences (subject lines, body copy, and CTAs) that feel personal and avoid spam triggers.

Lead & Campaign Management:

Use tools like Apollo to build targeted lead lists and launch automated sequences.

Manage the day-to-day operations of our cold outreach efforts.

Performance & Optimization:

Obsess over the data: track and analyze open, click, and response rates to find out what works and why.

Proactively make adjustments to improve campaign performance.

Share clear, weekly performance reports with clients to demonstrate ROI.

Deliverability & Operations:

Manage the email warm-up process for new accounts.

Monitor domain health and sender reputation to ensure maximum deliverability.