B2B Growth Marketing Specialist

Role Purpose:

We are looking for a strategic and hands-on Digital Marketing Specialist to own and execute the marketing engine for one of our clients portfolio of B2B technology brands. Your core mission is to build and manage integrated marketing campaigns, create compelling content, and develop scalable systems that generate a consistent pipeline of inbound leads for our advanced technology solutions, including AI and IoT/OT data platforms.

You will be the driving force behind their digital presence, responsible for shaping their brand narratives and converting technical value propositions into clear, customer-centric messaging.

Job Highlights:

• Hourly Rate: USD 6.92, the equivalent in your local currency
• Paid Hours per Week: 38
• Schedule: Monday to Friday, flexible during Melbourne business hours
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Key Responsibilities:

Brand & Content Management:

• Develop and manage two distinct B2B brand identities, including their websites, LinkedIn profiles, and overall messaging.
• Create a steady stream of high-quality content, including blog articles, social media posts, landing pages, sales brochures, and detailed case studies.
• Maintain and update brand websites, ensuring content is fresh, accurate, and optimized for user experience and SEO.
• Produce, manage, and distribute a monthly email newsletter to segmented audiences.

Campaign & Lead Generation:

• Build, segment, and grow targeted marketing lists for email campaigns.
• Strategize, build, and manage paid digital advertising campaigns on Google Ads and LinkedIn.
• Develop and execute multi-channel marketing campaigns to promote webinars, new content, and product features

Systems, Analytics & Automation:

• Track, analyze, and report on key marketing metrics weekly (leads, traffic, campaign ROI, engagement).
• Build and maintain repeatable marketing systems and automations within our CRM and marketing platforms to streamline lead nurturing and scoring.
• Manage the company’s CRM (HubSpot) to ensure data integrity and effective lead management.

What Success Looks Like:

• Generating a consistent flow of 3–5 qualified inbound leads per week across the brands.
• Establishing a reliable and engaging content rhythm (e.g., weekly social posts, monthly in-depth articles).
• Maintaining clean, segmented, and steadily growing email lists.
• Running campaigns that demonstrate clear, measurable ROI and positive lead acquisition cost.
• Ensuring all digital assets (websites, collateral) are professional, up-to-date, and effectively converting visitors.

Skills & Experience:

Essential:

• Exceptional copywriting and communication skills, with the ability to simplify complex, technical concepts.
• Proven experience managing marketing for multiple brands or product lines simultaneously.
• Hands-on experience with CRM and marketing automation platforms (HubSpot is highly preferred).
• Demonstrable experience running and optimizing paid campaigns on Google Ads and LinkedIn.
• Proficiency with basic design tools (Canva or Figma) and landing page builders.
• Analytical mindset with experience in tracking KPIs and reporting on campaign performance.

Highly Desired:

• Comfort and curiosity for technology-focused products. Experience in B2B SaaS, IoT, OT, or AI industries is a significant advantage.
• Experience in managing webinars as a part of the marketing strategy.

Independent Contractor Perks:

• HMO Coverage for eligible locations
• Permanent Work from home
• Immediate Hiring

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.

Job ID: 44314490419