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Key Responsibilities

• Conduct high-volume outbound cold calling campaigns to generate qualified leads and schedule appointments for the sales team.
• Execute multi-channel outreach through phone calls, email follow-ups, and LinkedIn messaging to engage prospective clients and decision-makers.
• Identify, qualify, and nurture leads based on client-defined criteria before scheduling meetings.
• Build rapport with prospects, uncover business needs, and effectively communicate the client's products or services.
• Schedule qualified appointments and maintain accurate calendars for the sales team.
• Record all outreach activities, prospect interactions, and follow-ups within the CRM system.
• Consistently follow up with prospects to maximize conversion rates and maintain an active sales pipeline.
• Meet or exceed daily, weekly, and monthly KPIs for outbound calls, appointments booked, and qualified opportunities.
• Prepare regular activity and performance reports with actionable insights and recommendations for campaign improvement.
  
  

• Proven experience as a Social Media Specialist, Social Media Manager, Digital Marketing Specialist, or similar role.
• Experience managing business social media accounts across multiple platforms.
• Proven experience with AI integration in social media marketing, including the use of AI tools to support content creation, campaign management, audience analysis, and workflow automation.
• Familiarity with social media management platforms such as Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social, or similar tools.
• Strong understanding of social media best practices, content strategy, audience engagement, and performance analytics.
• Excellent written and verbal English communication skills.
• Creative, detail-oriented, and able to manage multiple campaigns while meeting deadlines.
  
  

• Case studies of campaigns they personally managed.
• Sample social media content, creatives, and content calendars.
• Campaign performance statistics, such as:
• Audience growth
• Reach and impressions
• Engagement rate
• Click-through rate (CTR)
• Leads or conversions generated
• Return on Ad Spend (ROAS), if applicable
• A brief explanation of the AI tools used and how they contributed to improving campaign performance, efficiency, or content quality.