Social Media Specialist

About the Company:

Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people—not just our trucks—set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved.

Social Media Specialist supports the execution of Roadway’s influencer, social, and marketing operations. This highly operational role manages inbound inquiries, influencer coordination, and internal handoffs to ensure accurate, timely follow-through as volume scales. Designed for a detail-oriented executor, this role thrives in fast-paced environments and provides support across multiple marketing functions.

Responsibilities

• Monitor and respond to inbound DMs and inquiries promptly and professionally

• Qualify and route influencer and partnership leads appropriately

• Track inquiries, offers, and outcomes; escalate high-priority items

• Draft and send influencer offers per marketing guidance

• Coordinate timelines, deliverables, approvals, and promo details

• Ensure accuracy before handoff and follow up on deliverables

• Maintain accurate tracking sheets and calendars

• Organize influencer-generated content and assist with posting logistics

• Tag, archive, and monitor basic engagement

• Coordinate across Marketing, Sales, and external partners

• Support ad hoc marketing needs to keep operations running smoothly 

Requirements:

• 1–2 years of experience in marketing coordination, ideally social media support

• Strong written and verbal communication skills

• High attention to detail and organizational discipline

• Ability to manage multiple tasks in a fast-paced environment

• Proactive, reliable, and accountable working style

• Willingness to learn new skills and collaborate and support cross-functionally

• Must be flexible to work on weekends and 6 days/week during the busy period (summer)

Hours: 12:30PM-8:00AM US ET or 5:00PM-1:00AM US ET.

This role is execution-focused and operational by design. Responsibilities may evolve as the marketing organization scales, but the core expectation remains: accuracy, speed, professionalism, and follow-through.