Creative Strategist

Some people analyze ads. Some people write them. Very few do both well enough that you can hand them a product and a budget and just get out of the way.

That's exactly what this role is looking for. A creative operator who lives in the work, thinks in hooks, and treats the Meta Ads Manager like a feedback loop, not a reporting tool. This is a social-first role with 90% of ad spend running on Meta, and that's where your priority will be.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Full creative ownership from concept to result, no committees, no approval chains.
• Performance bonus tied directly to the ads you create.
• Lean, no-politics environment where you make calls and see results.
• Fully remote, with a preference for candidates based in Asia or Europe for founder overlap. North America is welcome but means less crossover.

WHAT YOU'RE GETTING INTO

• Drive massive ad volume and expand the growth engine by taking over ad ideation, direct response copywriting, and performance execution. This is emotional copywriting across two surfaces: the message card and the hook, with light scripting and scenario direction throughout.
• Produce winning hooks, scripts, and product description cards from scratch to capture consumer buying psychology and lift conversion rates.
• Deliver sharp, objective creative briefs to the editing team, setting clear visual cues and pacing expectations that protect post-production efficiency.
• Concept and deploy comprehensive copy and visual strategies that successfully introduce new direct-to-consumer lines to the market.
• Analyze Meta Ads Manager and creative reporting tools like Atria and Triple Whale to scale winning concepts, cut underperforming assets, and map out daily data-driven tests.
• Move rapidly from executing variations of existing winners to owning the entire creative pipeline and driving account growth autonomously by day 90.

WHO YOU ARE

• You have a deep understanding of emotional marketing, buying psychology, and what makes people click, read, and convert. You feel the emotional logic of why someone buys a gift (the occasion, the relationship, the meaning behind it) and you know how to weaponize that in copy.
• You are an operator, not a manager. You write the copy, you build the briefs, you personally execute.
• You can point to specific ads you created, explain the hypothesis behind them, and back it up with data.
• You are fluent in Meta Ads Manager, Atria, Triple Whale, and spreadsheet-based ad reporting.
• You are highly resourceful and self-directed. You figure things out and don't need hand-holding.
• You thrive in a fast-paced, high-output environment and hold yourself accountable to results.