Sr Account Lead - Influencer Marketing META AI X Kulfi Collective

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

What are we looking for:

Sr. Account Lead - Influencer Marketing

Reporting to: Account Director

Location: Mumbai

About the role

Kulfi Collective is looking for a Senior Account Lead to drive strategy and execution for a high-impact, tech-first brand operating at the intersection of culture, creators, and digital communities.

This role requires strong account leadership, deep understanding of India’s creator ecosystem, and the ability to manage large-scale influencer mandates while delivering measurable business impact.

A day in the life of a Sr. Account Lead - Influencer Marketing

• Build and manage strong relationships with internal and external stakeholders to drive retention, cross-selling, upselling, and overall account growth.
• Lead multiple social and influencer workstreams, ensuring seamless execution across campaigns.
• Develop and execute scalable, creator-led marketing strategies aligned to clear goals, KPIs, and success metrics.
• Translate briefs into insight-led, performance-driven plans and monthly social programming aligned to brand calendars.
• Oversee end-to-end campaign delivery, ensuring timelines, budgets, and account P&L are effectively managed.
• Identify, evaluate, onboard, and nurture relevant creator talent for long-term partnerships.
• Negotiate influencer contracts, including deliverables, usage rights, and commercial terms; act as the primary escalation point for creator-related matters.
• Monitor, review, and optimize creator performance and partnership outcomes to maximize impact.
• Track digital trends, platform shifts, and evolving creator ecosystems to inform strategy.
• Partner cross-functionally (account management, creative, strategy) to unlock monetization and growth opportunities.
• Maintain accurate dashboards and trackers for talent performance, revenue, and growth metrics.
• Analyze data using Excel and reporting tools to identify trends, gaps, efficiencies, and new opportunities.
• Present clear, data-backed insights and strategic recommendations to senior leadership.
  
  

Qualities and skill sets we would like for you to showcase

• 4–6 years of experience in social media and influencer marketing
• Proven experience working with youth-centric or digital-first brands
• Experience managing high-volume, large-scale influencer mandates
• Strong understanding of India’s digital content and creator landscape
• Excellent written and verbal communication skills
• Strong presentation and stakeholder management skills
• Ability to multitask, prioritize, and operate in a fast-paced environment
  
  

More about Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?

Here is everything you need to know.

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