Senior Officer Sales MT South

About The Hershey Company

How will you fit in the big picture?

As Senior Sales Officer – Modern Trade, you will help grow Hershey’s presence across Modern Trade accounts by strengthening retail execution, driving target achievement, and building strong relationships with key retailers and channel partners. This role is ideal for a high-energy sales professional who enjoys working close to the market, translating plans into action, and helping shoppers find the Hershey brands they love. 

What will you do?

Functional Competencies

Market Execution

1. Well versed with Functions /process /systems of Modern Trade functions.
2.Good Relations across the MT stores and key Retail persons.
3.Understanding of Brand SOS  maintenance  and availability with Freshness across market.
4.Ensure effective merchandising   with regular coaching to Team                                                                      
5.Understand the importance of MSS concept wrt Different Retailer.

Business development Skills

1. Handling Primary & Secondary Sales of assigned territory                                                                                        
2. Account wise Tgt achievement & Growth planning MOM level
3. Able to deal with problems and decision making skills to develop the business                                                                                   
4. Fill Rate Adherence and Forecast analysis MOM                                                       
5. Good Relation with key retailer.

Channel Partner Management

1.Ensures Secondary Sales and proper growth plan with channel partner.                                                                                                                            
2. Ensures Inventory as per Norms and adherence to WOW as per company policies.
3. DMS Implementation                                                                                                                                        
4. Ensures channel partner  Month /Damages- claims clearance on time. 
5. Fill rate be on Top priority.                         

Behavioral Competencies

Planning and Execution
1. Understands the given target, is able to break it down in weekly/daily numbers account wise.

2. Knowledge of brands, sales & distribution, activations planned and how to maximize the benefits.                                                             

3. On Time execution of Company Paid activation and unpaid planned activities.                                                                                                                        
Communication Skills

1.Able to collect inputs by interaction, brainstorming, discussion, paraphrase them and  respond back
2.Able to handle objections & negotiations and drive new ideas & measures to implementation.

Technical Competencies

IT Skills

1. MS-office  ( Excel & PPT) – Data analysis Excel 
2.Understands importance of company software for better knowledge and help in taking business decision.

Minimum Education & Requirements

Education:    

Full time MBA from any  Reputed college/university
Experience:    

3 years of sales experience in Modern Trade preferred- in specific geography, Candidates must be have front line sales experience for atleast 3 yrs experience in FMCG company ( Chocolates & Food industry preferred).

The should be comfortable with English /Hindi  ( Regional Language additional advantage)

Soft Skills: 
Should have good oral and written communication. Proficiency in written English is required.
Pleasant personality and willing to meet people
Should be a go getter and have problem solving attitude

Benefits and Perks