Marketing Specialist Brand Sustainment

About McElhanney

Based in Western Canada for over 110 years, McElhanney offers innovative and practical engineering, surveying, mapping, planning, landscape architecture, and environmental services. As a 100% employee-owned and operated firm, with over 1,400 staff members in 31 locations, we are proud to offer qualified staff with shareholding options in our company. At McElhanney, we work in teams to build strong connections with our staff, clients, and local communities. Our employees enjoy working here because of our varied projects, high levels of autonomy, opportunities for career development, excellent total compensation and benefits package, and collaborating with a team of great professionals.

The Opportunity:

Are you a passionate marketing professional with a knack for driving results and building strong brands? Do you thrive in fast-paced environments where strategic thinking and adaptability are key to success? Join a team that values creativity and collaboration, where every day brings new challenges and rewards.

McElhanney’s Marketing & Creative Services team is seeking a Marketing Specialist – Brand Sustainment to support firmwide brand visibility, digital performance, and marketing operations.

This role plays a key part in maintaining and strengthening McElhanney’s brand across digital platforms, campaigns, and internal marketing systems. You’ll contribute to strategic brand initiatives, digital optimization efforts, marketing analytics, and ongoing operational improvements that enhance marketing effectiveness across the organization.

Working in a collaborative environment, you’ll partner with colleagues across Energy & Resources, Cities & Communities, and Transportation & Transit sectors to ensure consistent, data-informed, and high-impact marketing delivery.

This role is a 12-month contract position and offers flexible hybrid or in‑office work, with a preference for candidates based in Vancouver or Calgary, and consideration for other BC and Alberta locations.

What You’ll Do:

• Brand Sustainment & Digital Presence
• Support execution of the firm’s Brand Sustainment Strategy across digital platforms
• Maintain and update website content, location-based profiles, and digital channels
• Coordinate and manage social media content, scheduling, and performance tracking
• Develop and maintain internal marketing resources under the Marketing Empowerment Program
• Campaigns & Digital Marketing
• Support development and sustainment of firmwide digital marketing campaigns
• Assist with ad and media coordination and tracking, including search engine and social media advertising
• Contribute to award submissions, marketing collateral, and campaign materials
• Analytics & Insights
• Use tools such as GA4, Looker Studio, RivalIQ, and SEO platforms to track performance and provide actionable insights
• Support SEO and AI-search optimization initiatives to enhance brand visibility
• Marketing Systems & Operations
• Be responsible for maintaining complex marketing team operational tools and databases
• Help strengthen reporting processes and performance metrics across marketing programs
  
  
  

What You’ll Bring:

• Post-secondary diploma or degree in marketing, communications, or a related field
• 5+ years of experience in a marketing role, ideally within a B2B or professional services environment
• Hands-on experience with digital marketing tools, including WordPress (or other CMS platforms), Google Analytics (GA4), and social media management platforms
• Working knowledge of SEO principles and digital optimization practices
• Experience developing and executing marketing campaigns and supporting cross-functional initiatives
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is considered an asset
• Ability to travel occasionally and attend industry events outside of standard office hours
  
  
  

Key Skills and Attributes:

• Exceptional Communication: Strong writing, editing, and verbal communication skills with the ability to translate technical information into clear, compelling content
• Analytical & Data-Driven: Comfortable interpreting data, tracking performance metrics, and applying insights to improve campaigns and digital presence
• Organized & Detail-Oriented: Ability to manage multiple projects, balance competing priorities, and consistently meet deadlines in a fast-paced environment
• Collaborative: Professional and adaptable team player who works effectively with cross-functional partners and contributes positively to team discussions
• Experience Working with Senior Leaders: Ability to work with and advise senior business and technical leaders
• Creative & Innovative: Proactive thinker who brings fresh ideas to enhance marketing strategies and brand presence
• Self-Motivated: Takes initiative, works independently when needed, and demonstrates ownership of deliverables
  
  
  

What Can We Offer You?

The salary range for this position is $75,000 - $95,000 per annum. McElhanney offers fair compensation that is commensurate with the individual’s education, experience, skills, and professional qualifications. The posted base salary/wage range is representative of the required level of qualifications and experience for the position as noted in the job posting. The salary offered will be based on the experience and qualifications of the successful candidate.

• Work-Life Harmony: Balance your personal and professional commitments. Flexible hours to fit your lifestyle
• Comprehensive Benefits: Maternity and parental leave top-up program, health and dental coverage, RRSP matching, and Employee & Family Assistance Program
• Safe & Inclusive Workplace: A culture of respect and inclusion for all
• Compensation: Attractive total compensation package including a generous bonus plan
• Professional Development: Reimbursement for dues, educational assistance, mentorship programs, workshops, and committee involvement
• Career Progression: Support and mentorship to shape a career path that fits your goals
  
  
  

Our Commitment to Equity, Diversity, and Inclusion

At McElhanney, our unwavering commitment lies in cultivating a culture that aligns with our core values and fosters diversity, equity, and inclusion. We celebrate the collective achievements of a team rich in expertise, experiences, and perspectives, and welcome applications from individuals of diverse ethnicities, religions, backgrounds, genders, sexual orientations, gender identities, aboriginal statuses, various age groups, and those with disabilities. Requests for accommodations can be made at any stage of the selection process. If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements outlined. We’re interested in getting to know you and explore the unique contributions you can bring to McElhanney!

If this is the opportunity for you, apply now or visit www.mcelhanney.com/careers to learn more. We thank all applicants for their interest; however, only shortlisted candidates will be contacted.

To learn more about our recognition as Canadas Top 100 Employers (2025), visit Top Employer: McElhanney Ltd. (canadastop100.com).

Visit us on Glassdoor to learn more about our employee experience.

Our Purpose: Amaze our clients. Care for our communities. Empower our people.

McElhanney is aware of activities where individuals have received fraudulent job offers. Please be advised that McElhanney will not ask applicants for any form of monetary exchange at any point in the recruitment process. To learn more visit: www.mcelhanney.com/careers/fraud-warning. The disclosure of your information in accordance with this Policy and applicable law, including to third party service providers may result in your personal information being transferred outside of Canada, including to the United States. Such transferred personal information may be subject to the laws of these other countries and the laws of other countries regarding the collection, use, and disclosure of personal information may be different from the laws of Canada.

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